Interview with: Nancy Duitch, Founder, CEO and Director - featuring: their appealing and high quality products that meet a real need in the marketplace with emphasis on the health, beauty, relationship, personal care, and houseware product categories.

Vertical Branding, Inc. (VBDG.OB-OTC: BB)

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Not just a one product company, Vertical Branding, is a successful consumer products company that is recognizing the results of their layered revenue strategy, bring one product after the other to market and layer on their retail distribution



Services
Specialty Retail
(VBDG.OB-OTC: BB)

Vertical Branding, Inc.




Nancy Duitch
Founder, CEO and Director

Interview conducted by:
Lynn Fosse, Senior Editor
CEOCFOinterviews.com
Published – April 27, 2007

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“We just went public in November of 2005 and our stock was traded by appointment only. We caught peoples’ attention when we started making the announcements about how the company has grown and made money. What is important is the fact that we are not just a one-product company, but we are a successful consumer products company that is really recognizing the results of our layered revenue strategy. This strategy involves making sure that we bring one product after the other to market and layer on our retail distribution, our continuity, and our transactional marking campaign in a timely fashion so that we have a good basis for the company. Our success is not hit-driven; it is based upon having good, successful solid products out there. I think that people are going to look and say wow, these people really have something going on and that we are not all over the board.” - Nancy Duitch

“We are executing the vision that we had planned six years ago when we started the company. The vision was to bring high quality consumer products to the marketplace utilizing transactional marketing as our media vehicle brand and transact so that for every $1.00 we spend on media, we get at least $2.00 back in revenue. In addition, we wanted to push these products through for great continuity program. How it has changed and how the vision has actually morphed into a more positive business model for us is that in August of 2006, we acquired the asset to a retail distribution company. It has relationships with all the major big box companies such as Wal-Mart Stores (NYSE-WMT), CVS/Caremark Corporation (NYSE: CVS), Target Corporation (NYSE: TGT), Walgreens Co. (NYSE: WAG), Kmart (merger Sears, Roebuck and Company - NASDAQ: SHLD), Kohl’s Corp. (NYSE: KSS), Bed Bath & Beyond Inc. (NASDAQ: BBBY), just to name a few. Therefore, starting in the month of August, we had an immediate distribution into every major retailer in the country. By the end of last year (2006), we had actually shipped almost every major retail chain. What that did was it allowed our net profit to grow because even though our transactional marketing has great gross profits, our retail and our continuity really make up the biggest proponent of the net profit.” - Nancy Duitch