TASER International, Inc. (TASR)
Interview with: Phillips W. Smith, Ph.D., Chairman
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and Information on their advanced less-lethal weapon the ADVANCED TASER®.

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TASER International – using acceptance in law enforcement markets to build consumer confidence in their products



Technology
Electronic Instruments & Controls
(NASD: TASR)

TASER International, Inc.




Phillips W. Smith, Ph.D.
Chairman

Interview conducted by:
Lynn Fosse
Editor

CEOCFOinterviews.com
December 2002
 

To find out more about: TASER International, Inc., You may order the complete text of our interview. To receive a copy of this highly informative interview, left click here: Contact & Ordering

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Interview Highlights:

- When was TASER International started?
- What is their product and is it easy to use?
- How does the TASER work?
- What was the original market for TASER’s product?
- What challenges did they face when originally marketing their product?
- What was their change in marketing strategy?
- Which current market generates the greatest portion of their revenues consumer, law enforcement or aviation and will that trend continue?
- Which market has the greatest revenue potential?
- Have they marketed their products to the Aviation industry?
- How large is the consumer marketplace and what do they need to do to experience growth?
- What sets the Taser apart from other products in this area?
- How affective is their product?
- What is the efficacy of their product and is it safe to use?
- With regards to the sale of TASERs, are they subject to the same regulations as other guns?
- Is the TASER categorized as a firearm?
- Are there any states where it is illegal for consumers to purchase the TASER?
- Are their products frequently used in crimes?
- Is the TASER safe to have in the home?
- Is it legal to carry the TASER in a car?
- Does TASER International manufacture its own products?
- How many documented uses by police officers do they currently have, and do the statistics serve to validate the TASERs effectiveness?
- Is the reduction of police officer injuries one of their major selling points?
- How do they reach the police community?
- Is TASER competing with any newer technologies?
- How do they sell to consumers?
- Do they hold any patents on the TASER product and how will future product developments affect those patents?
- What differentiates the product that they sell to law enforcement from the one that they sell to consumers?
- Are they receiving support from police unions?
- Is there a point where they feel they will reach critical mass?
- Do they market to foreign police departments?
- What is the company’s cash and credit position?
- Has current economic conditions affected their orders?
- How are they perceived by the NRA?