Interview with: Steven D. Broidy, Chairman  - featuring: their six key markets; high net worth individuals, service firms such as lawyers, doctors, accountants, property management firms and firms in the bankruptcy industry.

The Private Bank of California (PBCA-OTC: BB)

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The Private Bank of California is unique in that it is focused on six key markets with a management team that has close to 100 years of experience serving the Westside of Los Angeles and a board that largely lives and works in the community



Financial
Community Banks
(PBCA-OTC: BB)

The Private Bank of California


Steven D. Broidy
Chairman

Interview conducted by:
Lynn Fosse, Senior Editor
CEOCFOinterviews.com
September 14, 2006

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“The vision of the founders of this bank based on the analysis of the market is that the Westside banking market is under-banked, for those kinds of clients and prospects that are interested in dealing with full-service bank that provides high-level personal service. Many fine banking institutions serve the Westside; however, most of them are quite large and often impersonal. If you look at the number of independent banks located on the Westside of Los Angeles, it is a smaller number than four or five years ago. We viewed it as a significant opportunity for a bank with high levels of service and experienced management to reach out to this community and that portion of the community that wants to deal with a bank that can provide high levels of service and have high levels of access to the management, staff and board.” - Steven D. Broidy