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New
Visual Corporation – developing technology that will allow Telcos to transmit
enhanced voice, data, and video services over copper wire
Technology
Communications Equipment
(OTCBB: NVEI)
New Visual Corporation
Brad Ketch
Chief Executive Officer
Interview conducted by:
Lynn Fosse
Editor
CEOCFOinterviews.com
January 2003
New Visual Corporation (OTC BB: NVEI) is
the parent company of NV Technology. Its NV
Technology subsidiary is developing proprietary broadband transmission technology marketed
to chipmakers, equipment makers and service providers in the high-speed telecommunications
industry. They are developing semiconductor technology that allows data to be transmitted
at greater speeds over longer distances using regular copper telephone wire. This
technology dramatically increases the capacity of the existing telephone network, allowing
telecommunications carriers around the globe to provide enhanced voice, data, and video
services over today’s copper infrastructure. With this strategy, carriers can reduce
or eliminate the need to install fiber optic technology, reduce operating costs, and
increase revenue per line. NV Technology will market its products to leading global
telecom equipment makers and service providers, helping them fill the gap between T1 and
fiber for both business and consumer users. Brad Ketch CEO of New
Visual Corporation says, “What we have seen with Telecom in the
last few years is a massive over-investment in the fiber-optic infrastructure. The
over-looked area was in what is referred to as the ‘last mile,’ which is the
link between the CO (central office) and everybody’s business or home. That last mile
serves as a ‘choke point’ to us all getting high-speed data. Our chip will open
up that ‘choke point’.”
Commenting one
the industry that New Visual is positioned in and what it has to offer,
Mr. Ketch states, “Telecom has
been a battered sector over the last three years and Semiconductors have also had their
share of problems. After twenty-one years in the wireline access business, I have come to
understand that the next opportunity to move this business forward is at the silicon
level. New Visual has a Telecom/Semiconductor product that has the potential to help
Telcos (Telecommunication Companies) radically accelerate their revenues and reduce their
costs. That was an opportunity I couldn’t miss.” With an eye on the global opportunities
that awaits the Company Mr. Ketch tells us, “We have a solution that will fit on the copper wires of the world.
There are a billion copper wires currently installed. So, if we have a hit, the hit would
be multiplied very quickly by large numbers. As large and exciting as that is, it is still
only part of the picture because two thirds of the world has yet to make its first
telephone call. Telecom is going to continue to be a major global industry for my lifetime
and everybody else’s to come. What we are doing is getting a ‘seat at the
table’ as a new semi supplier with a very ambitious family of new processors that are
positioned for the recovery of the Telecom industry.”
Technology:
Embarq™ - the company’s processor will
allow telephone companies to transmit data at speeds of up to 90 Mbps across a single pair
of copper wires at a distance of 1,500 feet. This is its asymmetrical mode, where more
data is transmitted downstream than is transmitted upstream. Most data services offered by
telephone companies to residential subscribers are asymmetrical. Embarq also transmits in
a symmetrical mode, where an equal amount of data is transmitted downstream as upstream,
at top speeds of 45 Mbps at 1,500 feet. Embarq will be deployed in the telephony outside
plant across real-world copper drops, where long loop lengths lower this maximum data
speed.
Additionally, the company plans to exploit unique features of Embarq technology, such as
low latency, small frame size, and receiver intelligence, to develop products that allow
for the placement of multiple repeaters, thus extending the reach even farther.
Embarq is the first product in a family of transport processors to be developed by New
Visual. Transport processors, combined with network processors, form the engine for
next-generation high-speed line cards. These line cards are placed in edge access devices
like DSLAMs, digital loop carriers, and other access concentrators.
To
find out more about: New
Visual Corporation,
you may order the complete text of our
interview. To
receive a copy of this highly informative interview, left click here: Contact & Ordering
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Interview Highlights:
- What experience does New Visual Corporation’s CEO have that helps him
establish a vision for the company?
- What are New Visual’s opportunities in the Telecom industry?
- What has been the condition of the Telecom/Semiconductor industries over the past 3
years and has it in some way benefited New Visual?
- What is New Visual’s product and could it help to drive revenues and lower costs
for Telcos?
- Where will the equipment and chip be housed by the Telcos?
- How will New Visual’s product help Telcos service customers in what is referred to
as the ‘last mile’ area?
- Will New Visual’s product enable Telcos to offer their customers in the ‘last
mile’ the same service as those reached by fiber optics?
- How could New Visual’s product help to curtail the need to run more fiber optics?
- Could their technology be used to reach homes as well as businesses?
- Is New Visual’s product offering that much different from their competitors?
- Can investors expect to see new generations of their product?
- Where does New Visual currently stand with development and bringing their product to the
market?
- What is their sales model?
- Who are their direct customers?
- Do their customers have any input in the development of New Visual’s product?
- What are New Visual’s plans for manufacturing their products?
- Are they getting potential customers to consider their technology?
- Do they need to raise more capital to continue to build out their product?
- With regard to your being lumped in with Telecom, what would New Visual’s CEO like
to say to people in the investment community?
- What final pieces to New Visual’s organization and development need to be put in
place?
- Will it be easy to assemble their future staff?
- Have their previous settlement obligations been cleared?
- Who is their partner in developing their technology and what is their relationship?
- Do they currently have patents on their technology?
- Do they see the need to address the industry through trade shows or trade publications?
- How important is it that their product is applicable to global markets?
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