Interview with: Julie Smolyansky, President and CEO - featuring: their cultured dairy product known as kefir, offering 12 different flavors of its Kefir beverage, Organic Kefir and SoyTreat (a soy based kefir), a new line of organic childrens kefir drinks called, ProBugs(TM), products marketed in U.S. Hispanic communities, called La Fruta Drinkable Yogurt (yogurt drinks distinct from kefir), a variety of cheese products and recently introduced a line of organic pudding called It's Pudding.

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With the natural and organic sections in grocery stores growing and appealing more to shoppers, Lifeway Foods is positioned for growth by making deals for shelf space for the kefir products with most of the nation’s major grocery chains



Consumer Goods
Dairy Products
(LWAY-NASDAQ)

Lifeway Foods Inc.




Julie Smolyansky
President and CEO

Interview conducted by:
Lynn Fosse, Senior Editor
CEOCFOinterviews.com
Published - November 24, 2006

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“We really do not have competition per se; we just acquired our only competitor Helios Nutrition Limited and we just made that acquisition in the summer. In kefir there is no competition anymore; we now operate both brands and control both brands. Aside from that, I would say that our competition would be other cultured dairy products or other beverages. However, as probiotics continues to gain distribution and awareness in people’s minds, they are coming on board. We have a superior product, with 10 live active cultures and no other cultured dairy products have all of cultures that we have. Therefore, we beat our competition by making a high-quality product.” - Julie Smolyansky