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Image
Sensing Systems now with their stock price up and looking at future markets for
their Machine Vision technology
Technology
Scientific & Technical Instruments
NASD: ISNS
Image Sensing Systems Incorporated
James Murdakes
Chairman, Interim
President and
Chief Executive Officer
Interview conducted by:
Walter Banks
Co-Publisher
CEOCFOinterviews.com
October
2002
Company Profile:
Based in Saint Paul, Minnesota, Image Sensing Systems, Inc. is the world
leader in products applying video imaging technology for implementation in advanced
traffic management systems (ATMS), freeway incident detection and traffic data collection
to help reduce traffic congestion, improve roadway planning, reduce travel time,
accidents, delays, air pollution, and fuel consumption. The Companys cornerstone
Autoscope® products provide traffic managers the means to reduce roadway
congestion, improve roadway planning, and increase cost efficiencies. Econolite Control
Products, Inc., based in Anaheim, California, has been the exclusive distributor of
Autoscope products throughout North America since 1991 and recently was awarded exclusive
sales distribution for Latin America. Image Sensing Systems, Inc. and Econolite Control
Products, Inc. are particularly suited to provide technical solutions to the emerging
intelligent transportation systems and security markets worldwide. Autoscope operating
software is now available in multiple languages. All products are FCC Type (Grantee
code "PA5"), CE, and NEMA-certified and/or approved.
Video image processing, also known as machine vision or artificial vision, is a technology
that analyzes video images through specialized systems that emulate the function of the
human eye. ISS has combined its proprietary
machine vision technology, consisting of complex algorithms, software and special purpose
hardware to create a product suite that collects, processes, and analyzes real-time video
images. In addition to system design and integration services, the company's principal
product offering is the Autoscope® system, which
processes images from one to eight video cameras for the primary purpose of vehicular
control, traffic data collection, and automatic incident detection.
With 16 years of development experience, more than 7,500 Autoscope systems
processing real-time images from more than 16,000 video cameras in more than 40 countries
and major U.S. cities. The
customers of the Company include the federal, state, city and county departments of
transportation, road commissions and other transportation authorities.
Newest Product Development:
Autoscope Solo® Software
Suite version 5.11: The software suite offers a significant number of new features,
enhancements, and bug solutions. Most significantly, the new software comes with a new
Video Player that plays and records digitized streaming video from the new video
compression option of the Autoscope Solo® Pro introduced earlier this year at a number of
trade shows. Version 5.11 also introduces enhanced lighting control for improved detection
performance that continues to set the standard for video-based traffic detection systems. Autoscope communications, always at the forefront, has now been expanded
to provide connection over the Internet via wireless CDPD modems and to support customers
who are extending Ethernet connectivity to their field cabinets. Current hardware products include Autoscope Solo
Pro II and Solo Pro NC. In development are
two new hardware products with upgraded Autoscope software all to be available for
shipment in Q1 2003.
CEOCFOinterviews: Mr. Murdakes, I noticed that
you are listed as the Interim CEO; can you explain your history with Image Sensing
Systems?
Interview Highlights:
- How long has the CEO been with the company and how long does he
plan to stay on as Interim?
- What are their long term management plans?
- How long has the current management team been together?
- Who is their CFO and VP of Marketing/Technical Services?
- Has their stock price gone up over the past few months?
- Why didnt things work out with their previous CEO and what adjustments have they
made since his departure?
- How long has their Machine Vision technology been around and who was its founder?
- How did Image Sensing System acquire their flagship technology and what is their
agreement with its founder?
- Do they sell and market their product with their own sales force or through
distributors?
- How is their main distribution partner in the United States?
- In what countries is their products sold?
- What countries are they looking to for further expansion?
- What is their main competition and what is the technology that they are looking to
replace?
- What advantages does their products offer over the existing technology?
- How does their Machine Vision technology work and what is its current marketplace?
- What are the future markets for Machine Vision technology and do they offer greater
potential for growth than current markets?
- Who are some of the partners that they are currently working with on bringing their
technology to new markets?
- Are they looking for more partners to bring about further applications for the
technology?
- What are they doing to increase shareholder value?
- What are their plans to increase their product offering and give a better price
performance?
- What are the names of their newest product offerings?
- What is their revenue model?
- Can they use their technology to see through smoke?
- Do they have a wireless application?
- What is their cash and credit position going forward?
- Are they considering any acquisitions?
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