Interview Highlights:
- When was Horizon Medical Products started and what was their initial business focused on?
- What was the change in the focus of their business that they made and why did they make it?
- What niche market did they decide to focus on?
- Who were the company’s founders?
- In what capacity do the company founders now serve?
- When did they build their own manufacturing facility and begin developing their own products?
- What are the two new products that they are introducing this year and what impact will these products have on their revenues and the bottom line.
- What changes have they made to enhance their capital structure?
- What alliance have they formed to enhance their future?
- What is their sales and marketing strategy?
- What is the size of their sales force?
- What U.S. markets are they in?
- What international markets are they in?
- What is their principal product line?
- What gives them a competitive edge?
- Can their products reduce healthcare costs?
- What group did a study on the impact their products could have on healthcare costs and what were the results?
- What increase in their business did they see in 2001, for their products targeted for the oncology market place?
- Which of their new products has a federal mandate for its use?
- What effect will coding for all of our catheters have?
- Will they be increasing their R&D spending?
- What is their revenue model based on?
- Do they currently have the infrastructure and the manufacturing facilities to keep up with growth?

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