Providing Intelligent Tools
for People Who Want to Know!

Services
Business Information Services
NASD: HOOV

HOOVER’S, INC.

Jeffrey R. Tarr
President and
Chief Executive Officer

Interview conducted by:
Diane Reynolds, Co-Publisher

CEOCFOinterviews.com
March 2002

Company Profile:

Hoover’s, Inc. (Nasdaq: HOOV) delivers comprehensive company, industry, market intelligence and online tools to help businesspeople get their jobs done.  Hoover’s provides sales, marketing, business development, and recruiting professionals and senior executives with similar needs with the global business intelligence they need to prospect and prepare for client meetings, sales presentations, vendor and partner negotiations, and other business opportunities.

Through its Hoover’s Online service, Hoover’s staff delivers continuously updated intelligence on public and private companies worldwide. Hoover’s also delivers its information through corporate intranets and distribution agreements with licensees, as well as via Hoover’s-branded print and CD-ROM products.  Hoover’s is headquartered in Austin, Texas, and has sales offices in New York City and San Francisco.

Ceocfointerviews: Can you please explain to my readers about your company?

Mr. Tarr: Hoover’s provides business information for businesspeople to help them get their jobs done. Particularly, we are focused on the needs of outward-facing business executives – people who are in sales, marketing, business development or senior executive roles. These people need to know about the companies they’re meeting with – their prospects, their customers, and their business partners. That’s where Hoover’s comes in. We are constantly analyzing and providing proprietary information on more than 17,000 private and public companies worldwide, as well as partnering with well-respected third-party content providers to bring our customers crucial information on more than 12 million enterprises around the world.

Ceocfointerviews: When you deliver your information, is it a license agreement or a fee per request? How does this work?

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