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CEOCFO CEOCFO Monthly Analyst |
Markets with multi-million dollar potential
Healthcare Forbes Medi-Tech, Inc. Tazdin Esmail Interview conducted by: CEOCFOinterview.com Biography -Tazdin Esmail:Mr. Esmail brings to the
Company over 20 years experience in the biomedical and pharmaceutical fields. Prior to
joining the Company, Mr. Esmail was Vice President, Medical Operations of QLT Photo
Therapeutics Inc., a Vancouver-based biotechnology company. Prior to QLT, he was with
Cyanamid Canada Inc., a subsidiary of American Cyanamid Company, in its Lederie
multinational pharmaceutical division where he held several progressive senior management
positions in areas such as strategic planning, sales and marketing, new product
development, marketing research and management training. CEOCFOinterviews
Can you tell us about your company and the technology that is being used here? Mr. Esmail Forbes Medi-Tech
is a diversified health sciences company dedicated to research, development and
commercialization of innovative therapeutic agents to prevent and treat cardiovascular
disease. Forbes is developing a suite of
products that run the spectrum of cardiovascular disease treatment and prevention ranging
from functional foods, over-the-counter products to prescription pharmaceuticals. The scientific platform is based on sterol technology. Sterols are basically lipid-like compounds found in plants, fruits and vegetables. They are essentially plant fats. The company has developed technology to extract sterols from plants, which are used to produce a number of useful products such as food ingredients, pharmaceuticals and fine chemicals that are used to manufacture various medications. The company is targeting three major markets each with multi-million dollar potential. The first one is functional foods. These are foods or beverages with an added
ingredient that provides a medicinal benefit or helps prevent disease. The Nutrition Business Journal estimated that the
functional foods market is projected to reach over 80 billion dollars by the year 2005. In the functional foods area, there is a line of
cholesterol-lowering food products from The Quaker Oats Company incorporating Forbes
plant sterol-based food ingredient that are currently being test marketed in the upstate
New York area. Twin-Lab Corporation has also
launched a cholesterol-lowering dietary supplement called Cholesterol Success.
enriched with a Forbes sterol ingredient under the brand name Reducolä. Cholesterol Success is available
exclusively through health food stores in the U.S. More recently, Pharmavite
Corporation, one of North Americas leading nutritional supplement manufacturers and
distributors, has launched Nature Made Cholest-Off, a cholesterol-lowering dietary
supplement containing Forbes proprietary Plant
sterol based ingredient Reducol Cholest-Off
will be sold exclusively in food, drug, mass merchandise and club stores in the U.S. and
will be available to consumers beginning November 2001. Additional product launches are
anticipated in 2002. Our second major focus is
in the prescription pharmaceuticals area. The
American Heart Association estimates that more that 100 million Americans have high or
moderately high cholesterol levels. In the
U.S. more that 2,600 people die each day as a result of cardiovascular disease. An average of one death occurs every 33 seconds.
Forbes has a unique sterol based cholesterol lowering pharmaceutical in development called
FM-VP4, which has shown dramatic lipid lowering properties in animal studies. Forbes recently announced
the start of Phase I and Phase II clinical trials of FM-VP4 to prove safety and
effectiveness in humans. Cholesterol lowering
pharmaceuticals represent a potentially huge market for Forbes. The U.S. Food and Drug Administration estimates
that more than 35% of U.S. adults are candidates for prevention attributes of a
cholesterol-lowering agent. The annual
worldwide market for prescription pharmaceuticals directed at reducing cholesterol is
estimated to be close to 16 billion dollars for the year 2000 and is growing quite
rapidly. The third focus
of our company is the fine steroidal chemical intermediates market. Forbes has produced a
line of fine chemical intermediates called Androstenedioine and Androstadienedione
commonly referred to as (AD) and (ADD), which are used to make steroid-based
pharmaceuticals. Essentially these chemicals
are the raw materials used to make birth control pills, anti-inflammatories and hormone
replacement medications. The world market for
these products is estimated to be over 500 million dollars annually. Forbes anticipates generating revenues from AD
sales in this calendar year. CEOCFOinterviews
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Functional Foods is an over the counter drug and is grown organically, so would there be
no side effects with this? Mr. Esmail The products
that we have are made out of plant sterols and are generally very safe. Sterols exist in plants and fruits in low
quantities. Most people consume 200 to 300
milligrams per day of plant sterols as part of a normal healthy diet. Numerous research studies have shown that
consumption of an additional one to two grams of plant sterols on a daily basis can safely
and effectively block cholesterol absorption and lower blood cholesterol levels
significantly. The safety aspect of these compounds is well established. CEOCFOinterviews
Where is the majority of your revenue coming from?
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