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EMCEE Broadcast Products new CEO is
focused on turning things around with an increased sales and marketing effort
Technology
Communications Equipment
NASD: ECIN
EMCEE Broadcast Products, Inc.
 
MODEL TTU1000CQ - MODEL TTU1000FT Digital Transition Unit
Rick Nardone
Chief Executive Officer
Interview conducted by:
Walter Banks
Co-Publisher
CEOCFOinterviews.com
May 2002
Company Profile:
EMCEE Broadcast Products, Inc. (NASD: ECIN), is a
leading provider of sophisticated broadcast transmission products to the television
industry worldwide. Its product line includes Instructional Television Fixed
Service (“ITFS”) wireless cable broadcast equipment or
Multi-channel Multipoint Distribution Service ("MMDS"), VHF, UHF and low power
television equipment (LPTV).
EMCEE has been manufacturing an extensive line of low power translators and
transmitters for VHF/UHF broadcast applications, together with microwave products for
instructional and wireless service, since the early 1960’s. Advanced Broadcast Systems, Inc. (ABS), its
wholly owned subsidiary, now complements the EMCEE line with an array of high power UHF
transmitter products for full service analog and DTV (High Definition) broadcast service. Emphasizing ergonomics and reliability, the
EMCEE/ABS line is among the most comprehensive in the
transmitter industry.
EMCEE also offers an extensive array of support and training services. These
include: factory training, on-site training, technical manuals, technical consulting
service, repair service, customer service, shadow mapping, upgrade feasibility studies,
and equipment evaluation.
Other services include:
Field Engineering Service
EMCEE Field Engineers may be dispatched worldwide to any
transmission site should repair work be required in the field. The Field Engineers are
normally equipped with a full complement of test equipment and an adequate supply of parts
to perform prompt and thorough repairs on site.
Systems Engineering
EMCEE has a full-time staff of engineers who specialize in MMDS,
ITFS, and LPTV system design. Their professional commitment to the industry is your
assurance of a trouble free system, optimized to your specific needs.
Interference Mitigation
EMCEE pioneered in the use of GPS systems to reduce the
incidence of co-channel interference. We can assist you in determining the feasibility of
operating multiple wireless systems in a given geographic area though the use of our
exclusive Site LockŪ high precision frequency offset systems.
Radiation Hazard Measurement
A survey with EMCEE's calibrated ANSI measurement equipment will
detect RF hazards that may be present in your facility, and will assist in maintaining a
safe environment for site employees.
Featured Products:
MODEL TTU1000CQ
Model TTU1000CQ is a unique,
one-of-a-kind UHF television transmitter with world-wide capabilities. Built for the US
ARMY Special Operations Command, the fully broadband system operates from channels 14
through 70. Packaged in fly-a-way hard cases, the 1 Kw unit is tuned from the front panel.
With the role of a thumb wheel switch, the broadcast standard (or country) is changed. The
second switch changes frequencies instantaneously.
MODEL TTU1000FT
Digital Transition Unit
The Federal Communications
Commission has mandated that all commercial U.S. broadcasters must broadcast a digital
signal within their city of license no later than May 2002 and noncommercial stations by
May 2003. The above unit will help
broadcasters meet that deadline with a minimum investment rather than a huge initial
capital outlay. The TTU1000FT then becomes the building block for future power upgrades.
Interview
Highlights:
- When and where did EMCEE get its start?
- Where are they currently located?
- For what markets are their products targeted?
- What international markets do they reach?
- What company did they acquire two years ago that enabled them to become a full-service
transmitter company and doing business worldwide and domestically?
- What new product is special unit requested by the U.S. Army and what are its
capabilities?
- Does their new product meet NTSC standards, is it portable and can it be used worldwide?
- Do they still allocate a great deal of revenues for research and development?
- What new products will come out of their R&D efforts?
- What future markets are they targeting?
- What recent FCC (Federal Communications Commission) requirements have provided EMCEE
with a major sales opportunity?
- Can their product help broadcasters meet the FCC deadline for a digital format with a
minimum investment?
- Does a competitive environment benefit them?
- What gives them a competitive edge?
- Does domestic or international markets provide the majority of their current revenues,
and has it always been that way?
- Does their client list include operators that use wireless high-speed Internet
connectors?
- Which segment of their business currently provides the greatest revenue?
- Have they developed a product and strategy that would allow a broadcaster to upgrade
from a low powered transmitter into a high-powered transmitter that would result into a
low cost for them?
- What has been their new CEO’s focus since his arrival?
- Are they looking at bundling their product with a number of other companies whose
products are used ultimately by the broadcasters?
- Do they have a new sales and marketing strategy?
- Will they be building out their sales staff in the future?
- What have they have they done over the last three months to attract customers from a
value and price perspective?
- Do they have the cash and credit in place to continue to go forward?
- What are their plans to increase sales and increase profitability?
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