ViewCast.com, Inc. (VCST)
Interview with:
George Platt, President and CEO
Business News, Financial News, Stocks, Money & Investment Ideas, CEO Interview
and Information on their
end-to-end products and solutions for streaming video and rich media delivery.

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ViewCast Corporation is taking the lead in providing end-to-end products and solutions for streaming video and rich media delivery across interactive video networks

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Technology
Communications Equipment
(VCST - OTC)

ViewCast.com, Inc.


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George Platt
President and
Chief Executive Officer

Interview conducted by:
Lynn Fosse
Senior Editor

CEOCFOinterviews.com
July 2003

ViewCast.com, Inc. (VCST - OTC) designs, manufactures and markets high-quality, standards-based video communications solutions for businesses and professional enterprises. ViewCast enables video communication over the Internet and corporate networks through its components, systems, and software applications. The company is known as a leading global provider of enterprise-wide, digital video communications solutions for both real-time and on-demand applications. ViewCast Corporation is taking the lead in providing end-to-end products and solutions for streaming video and rich media delivery. Responding to the market demands, ViewCast is broadening their market share by offering new professional-level products and integrated video endpoints controllable via ViewCast Interactive Video Network.  These new endeavors are a logical next step to meet customer needs to provide streaming content and maintain the company's reputation as the leader in video communications. “ViewCast has the unique ability to wrap more applications up with a variety of video solutions that we manage more than anyone else,” states Mr. George Platt, President and CEO of ViewCast.com, Inc.  “The capture cards and CODECs are very easy to use, our drivers are Microsoft certified and we have a high quality product. With the VBX, I think we have a couple competitors but our conferencing features are a little different. We will certify a series of video CODECs from people like SONY, KENBERG, PictuireTel, PYROCOM. If you are doing video conferencing to any legacy piece of equipment, say you have one of our systems installed in London and you want to attend in New York, it will be going out through a CODEC, either IP or ISDN, so you have the highest quality. In the case of our Niagara line, probably the most unique feature is the software that we have built in that will allow one station to control and manage one to fifty different remote encoders that could be located anywhere on the local or wide area network.”  Asked to explain their revenue model, Mr. Platt tells us, “The revenue model comes from a series of developments. As it relates to the product model, the majority of our revenue comes from the Osprey product lines, the capture cards, which we distribute worldwide through our authorized master dealers. In many cases we do not know the final user because the integrator incorporate  the cards into video systems they are building and delivering to the end-user. A rapidly growing line of revenue is the turnkey systems product that I talked about, which is the Niagara series. The Niagara is a series of rack-mount encoders and servers as well as a superb portable model that has everything integrated into it. You can take the portable model to an event, capture it and immediately convert it to a streaming format for live webcasting. The Video Branch Exchange, where we will source video and deliver video anywhere, is really an applications product, and that revenue continues to grow because people are finding more applications. You can videoconference or video source from DSS or control cameras remotely, so you can have security cameras and many other video sources that can be accessed and managed all with a single interface. That revenue source is growing substantially as people understand their applications for video. We do not compete directly in the video conferencing world, although we can do that. Instead, we compliment and extend the use of video conferencing and interactive video throughout the organization. The source of half of our revenue is the DCi systems integration portion.”  Research is an important component of ViewCast’s strategy. 

“We believe video is going to be ubiquitous in a business environment, so we continue to invest in ways to make the video user experience as easy as possible, comments Mr. Platt. “We want the user interfaces to be intuitive and easy to use. That is our main focus; we believe we have an excellent hardware platform, so we are moving toward application software, where we continue to deliver value that will make the use of video compelling.” For the investment community, Mr. Platt offers, “Today the stock is around fifteen cents and we have a company with a growing revenue stream. We are approaching profitability with consistent revenue streams from our acquisition of DCi. Shareholders should see a company that is on the move, a company that is showing improvement and a company that is very close to breaking out and being a substantial force in the business video.”

ViewCast develops products and services that provide rich media and video communications solutions including Osprey® Video capture cards, Niagara® streaming encoders and servers and Viewpoint VBX switches and gateway, and provides professional IT services through its wholly owned subsidiary Delta Computec Inc.

Osprey Video designs and manufactures the industry standard streaming capture cards. Osprey offers a wide variety of solutions from the Osprey-100, the first streaming capture card for the Internet, to our new professional high-performance capture card, the Osprey-560. ViewCast Systems integrates and delivers standards-based video communications solutions through its streaming and video distribution systems. Niagara Streaming Systems™ provides turnkey solutions for acquisition, compression, storage, catalog and retrieval of streaming video for Internet/intranet delivery. Our video distribution and conferencing system, Viewpoint VBX™, provides high-quality networked video with minimal impact to existing network traffic. Viewpoint VBX can be deployed across the whole enterprise - from boardroom to desktop, enabling up to four-way video dialog and corporate-wide broadcasting. As globalization gathers speed, the need to enhance communications in today's environment has never been greater.

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