SAND Technology Inc. (SNDT)
Interview with:
Robert Thompson, Vice President, Marketing
Business News, Financial News, Stocks, Money & Investment Ideas, CEO Interview
and Information on the
SAND Analytic Server-based solutions that include CRM analytics, web analytics, and other specialized "Business Intelligence" applications for government and security, healthcare, retail, finance, transportation, telecommunication, manufacturing, and insurance.

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SAND™ Technology facilitates outside-the-box thinking by giving managers unrestricted access to all of their business data

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Technology
Computer Peripherals
(SNDT-NASDAQ)

SAND Technology Inc.


Robert Thompson
Vice President, Marketing

Interview conducted by:
Lynn Fosse
Senior Editor

CEOCFOinterviews.com
January 2004

SAND Technology Inc. (NASDAQ: SNDT) empowers organizations worldwide with a better understanding of their business through a better understanding of their business data. SAND Analytic Server-based solutions include CRM analytics, web analytics, and other specialized "Business Intelligence" applications for government and security, healthcare, retail, finance, transportation, telecommunication, manufacturing, and insurance. “Many people think of business intelligence in terms of managers looking at “cubes” of data, which are predefined data subsets they have been given to work with.” Offers Mr. Robert Thompson of SAND Technology Inc., “The problem with this approach is that it presupposes that the answer is in the subset. The SAND Analytic Server allows organizations to think "outside-the-cube" because we don’t put those restrictions on them; we give them unrestricted access to all the relevant business data.” Some end-users may not realize they need SAND’s product, Mr. Thompson tells us, “We have a technology and methodology that is unique to the market, so we do run into people who know they have a problem but don’t realize that a solution exists. Our primary marketing objective is identifying people who are experiencing the kinds of issues we deal with and letting them know that we have the solution.” Asked what sets SAND Technology apart, Mr. Thompson says, “SAND Technology is in the general area of business intelligence software.  While most business intelligence vendors have focused on allowing managers to view and manipulate data on their desktops, they haven't addressed the key underlying problem, which is about making the data available to managers in the first place. That is SAND technology’s focus. We deliver the data to the decision makers, so that the business intelligence tools they have purchased can be put to optimum use.” “Now that "doing business better" has yielded its benefits, how are organizations going to move on to the next wave of productivity growth? The answer is going to be by “doing business smarter”. Addressing investors, Mr. Thompson continues, “SAND Technology delivers the information that managers need to do business smarter. As a company SAND Technology represents a real value opportunity to investors. We are in the right place at the right time.  We are satisfying a critical business need.  We have fully productized a significant amount of patented R&D. And we are in the process of building the significant business relationships that will allow us to capitalize on this opportunity.  If you believe in the value of the underlying business promise, you will see the value in the company.”

Flagship product: SAND Analytic Server
An optimized platform for high-performance analytic applications, the SAND Analytic Server integrates virtually unlimited volumes of data from a variety of sources - data warehouses, operational systems, and legacy or third-party databases - in a fully-indexed analytical repository that can be rapidly deployed and quickly and easily accessed by business users. It boosts the performance of existing Business Intelligence architectures while reducing the need for involvement of specialist data management staff.  The SAND Analytic Server is highly scalable to accommodate growth, fast and simple to update to accommodate business change, and fully supports 24x365 operations - delivering on the promise of analytics @ the speed of business™ by immediately showing tangible business benefits and high overall return on investment.

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