Pinnacle Data Systems, Inc. (PNS)
Interview with:
John D. Bair, Chairman, CEO and President
Business News, Financial News, Stocks, Money & Investment Ideas, CEO Interview
and Information on their
technical services and solutions, encompassing the development and production of embedded (built-in) computer systems and components, and the testing and repair of computer systems, components and peripherals, to Original Equipment Manufacturers (OEMs).

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Serving some of the largest technology manufacturers in the world, Pinnacle Data Systems custom-engineers, manufactures and services embedded computer systems that perform critical control functions in their customers’ products

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Technology
Computer Services
(AMEX: PNS)

Pinnacle Data Systems, Inc.


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John D. Bair
Chairman, Chief Executive Officer,
and President

Interview conducted by:
Lynn Fosse
Senior Editor

CEOCFOinterviews.com
October 2003


Pinnacle Data Systems, Inc. (AMEX: PNS) provides technical services and solutions, encompassing the development and production of embedded (built-in) computer systems and components, and the testing and repair of computer systems, components and peripherals, to Original Equipment Manufacturers (OEMs) in, among others, the medical and commercial imaging, manufacturing process-control, aerospace, telecommunications, computer and computer peripheral equipment industries. PDSi offers a full range of services to increase product speed to market and engineered product life, and to provide service and support to units in the field through comprehensive product lifecycle management programs encompassing depot repair, advanced exchange, contact center support and end-of-life control. “We provide the entire solution across the life cycle of a product and we provide very flexible and proactive engineers that are very customer friendly.” Commenting on the Company’s competitive edge, Mr. John D. Bair, Chairman, CEO and President of Pinnacle Data Systems, Inc., continues, “They work with the customers from the beginning to the end of the project, and we always become an extension of our customers’ engineering teams through the process.  In addition to our engineering expertise, it is the partnership and relationship building that we do at PDSi that sets us apart from our competition.” When asked how Pinnacle Data Systems keeps up with rapidly changing technology, Mr. Bair, tells us, “One of the things we strive to do is design long lifecycle components into the initial solution, and the way you accomplish that is by starting out with building blocks that are going to be supportable for a long period of time. If we are going to build a board for a medical OEM to go into a certified FDA medical solution, when we lay out their boards, we have to select components that have a long road map and multiple equivalent suppliers. We have, for example, been building an FDA certified solution for Bayer Diagnostics for about seven years.  What has happened when a component of that product has gone end-of-life?  We’ve purchased or built something to replace it that does not change the form, fit and function of our product so it provides the benefits of the new technological advancements, but does not require new FDA certification.”

Pointing to areas of new growth, Mr. Bair states, “We see growth across many of the markets we serve, especially where OEMs have cut resources over the past couple of years, are maintaining an internal set of core engineering competencies and are out-sourcing their specialty engineering needs.” Asked why potential investors should by interested in Pinnacle Data Systems, Mr. Bair, offers, “I believe we have validated our business model over the last few years. We can leverage a large customer base and great partner relationships. We have a proven and experienced management team.  We have significant growth opportunities and an efficient organization.  PDSi right now is a low-priced investment and I want to see a lot of growth in our future.”

As a leading engineering design center with well over a decade of experience in the rapid development and deployment of high-end board-level and system-level products, PDSi is the strategic product realization partner for world-class OEMs. Leveraging its 13 years of design experience, strategic Intel® and Sun® Microsystems relationships and the latest design tools, PDSi offers leading-edge custom programs. Staffed with a core group of engineers experienced in mechanical, electrical, software and electronic board and system-level design, PDSi partners with manufacturers to evaluate project requirements and map out the most efficient paths to market. From board-level design to full, high-availability systems with specific form, fit and function requirements, PDSi helps original equipment manufacturers turn ideas into production-ready designs.

PDSi empowers OEMs to extract the maximum performance and value out of UNIX, Linux or Windows-based Intel and SPARC computing platforms by enabling emerging technologies and tailoring hardware solutions around the demands of specific industries, OEMs and applications. PDSi offers a full range of sophisticated intelligent network servers, application-specific systems and customer design services for the markets it serves.

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