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Netgraphe, Inc. (WWW) |
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CEOCFO Current
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Netgraphe,
Inc. - dominant in Quebec in the employment, dating service, automotive services and
looking to replicate their business model with other websites Netgraphe Inc. (TSX: WWW) is an
integrated company offering e-commerce, information, communication and IT consulting
services. Netgraphe owns the CANOE network, which serves over 5.5 million on-line visitors
per month (source: MediaMetrix) and includes Canoe.ca, Canoe.qc.ca, La Toile du Quebec
(Toile.com), Webfin.com and Megagiciel.com. Netgraphe also operates a string of e-commerce
sites: Jobboom.com (employment) Autonet.ca and Autonet.qc.ca (automobiles),
MatchContact.com and ReseauContact.com (dating), Shop.canoe.ca (on-line shopping),
ClassifiedExtra.ca and ClasseesExtra.ca (classifieds). Subsidiary Progisia Informatique
offers IT consulting services including e-commerce, outsourcing, integration and secure
transaction environments. In addition, Netgraphe offers Canoë-TV, a portal for
subscribers to Vidéotron's illico Internet-on-TV service. Mr.
Bruno Leclaire, president and CEO of Netgraphe tells us about the trend toward paid
content on the internet, “I think there will always be
free content but that the advertising will change a little. We have seen companies that
were not going to survive without advertising. We have to share the available advertising
dollars with all the media. On the web, it is easy to create inventory to sell
advertising; there is a limit however to what can be sold. To survive we must find other
ways to add revenue. I think that advertising will be 50% of our revenue and the other 50%
will come from selling content. We will not achieve this balance in one month, but over a
couple of years, I’m sure our business model will change and adapt.”
Addressing Netgraphe’s growth, Mr. Leclaire
states, “We are looking at the assets that we have. For
example, at Netgraphe we have Jobboom, which is a very profitable site and we dominate the
Quebec market for employment; it is a site where you can post jobs. Our model works pretty
well in Quebec but we are not present in the rest of Canada, so one of my priorities is to
attack the rest of Canada with that product. The same thing with ReseauContact, in English
it is MatchContact, it is like a dating site, and we dominate the market for that in
Quebec as well. We are looking for a strategy to expand the rest of Canada in this area
too. There is no reason why this system won’t perform as well in the rest of Canada
as it does in Quebec. Our Autonet site, which is specialized for automobiles, is
relatively strong in English Canada, but it is not really present in Quebec, so we want to
expand that in Quebec.” For investors, Mr.
LeClaire offers, “What potential investors should know
about Netgraphe is that we keep developing new types of revenues. I think we can replicate
the Star Academy model for our other sites. This will increase our profitability
significantly. We are dominant in Quebec in the employment, dating service, automotive
services. We are looking at real estate as well and there are several other opportunities
for expansion. Our main business sectors are very profitable and with the coming on-stream
of new revenue sources, we should soon be profitable in the area of content as well.” |
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