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Musicrypt Inc. (MCT) |
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CEOCFO Current
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Musicrypt Inc. is offering a unique
approach for dealing with the problems of physical distribution of new releases from
studios to record companies to radio stations with its Digital Media Distribution System
(DMDS) Musicrypt Inc. (TSX Venture: MCT) is offering a
unique approach for the distribution of new music releases by record companies from the
studio, internally, and to radio stations with their software and Internet technology.
Musicrypt's Digital Media Distribution System (DMDS)™ enables user-friendly and
secure distribution of media via the Internet. DMDS™ is a secure, web-based content
delivery system that pioneers secure digital file management by incorporating biometrics.
The first application of DMDS™ replaces the physical distribution of new musical
recordings by record companies from the studio, internally, and to radio stations with
more secure, more effective and less costly digital distribution via the Internet. DMDS
delivers broadcast quality media from the sender securely and on time to authorized
recipients. DMDS delivers the content person-to-person rather than machine-to-machine.
Mr. John Heaven, president and CEO of Musicrypt
tells us about the benefits of their system. “Our system
encrypts the track with the equivalent of one million encryption that is provided by our
encryption partner Meganet Corporation. Their virtual encryption has been adopted by the
Department of Labor and the U.S. government. DMDS sends notifications out to radio
stations and they can log on and preview the track. When record labels send out a track
often they don’t want it played on the air until a particular time and date. Our
system allows them to set a particular time and date, at which time they can download that
track. Prior to that time, our system allows them to log on to stream the track and view
the track details. The program director can add it to a play list for future consideration
or download. It makes it convenient for the record label’s promotion people to get
the track out to radio and it makes it simple for radio to review new releases. Radio is
inundated with new releases. Radio is dealing with a tidal wave of CD-Pro’s coming in
the door in courier packages with printed material attached. It is a difficult task
keeping all of that organized. Our system is just log in and play a sample, and if they
wish, download a track instantly.” As to why the Musicrypt is focusing
their technology of the music industry, Mr. Heaven explains,
“We initially focused on music because of the pressing
need the music industry has for solutions and our team has unique expertise in the
industry. One of our founders has spent his career as an artist manager and a publisher.
He has been dealing with both artists and record labels throughout his career. Our Vice
President of Technology was formerly the Director of New Media at EMI, and our Vice
President of Sales was formerly the Vice President of National Promotion at EMI. One of
our directors is the retired Chairman and CEO of PolyGram Group/A&M Records of Canada.
One of our key competitive advantages is that our team has an in-depth understanding of
the needs of our customers; the record labels, the users in the radio business, and what
they are looking for to help them manage new releases.” When asked why
potential investors should be interested, Mr. Heaven states,
“For potential investors our unique value offering is
that we have an unrivaled approach for dealing with the problem of physical distribution
of new releases to radio. We do it faster, more efficiently and more securely than
traditional methods. It is a win-win situation for record companies as well as radio. It
makes their work much easier and less problem prone. As soon as the record labels and
radio start using our system, they save time and money.” |
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