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MapInfo Corp. (MAPS) |
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CEOCFO Current
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MapInfo Corporation integrates
software, data and services to extract the value of location through their location-based
intelligence and location-based services MapInfo
Corporation (MAPS-NASD) is a global software company that integrates software, data and
services to help customers realize greater value from location-based information and drive
more insightful decisions. The company helps their customers meet a diverse set of needs -
from asset management and network planning, to site selection, risk management and
“what’s near me” mobile applications. Organizations in virtually every
industry around the world rely on MapInfo's location-based technology to plan their
networks, manage their assets; target new customers, protect citizens, assess risk and
visualize information. “The unique value proposition of
what we are able to do is physically relate consumer behavior based on business,”
states Mr. Mark Cattini, president and CEO of MapInfo
Corporation. “We are able to model for a customer exactly
how far away the type of customer base they are looking to attract is located and the
impact of placing a store in a particular location. For that, you need to know the
physical location on the earth’s surface, the latitude and longitude of where the
store is potentially going to be, versus the top concentration of customers, this enables
you to model how far a certain type of customer is prepared to travel for a certain type
of product. You create a trade area, and we would actually model for our customers
physically how far you would have to drive to get to the store location. That is taking
into consideration the type of road network and traffic intersections.”
Addressing the fastest growing areas for MapInfo, Mr. Cattini
explains, “We are in the process of prioritizing our
investments as we move forward and are in a business planning process. One of the key
areas we will invest in next year is, for example, Homeland Security where we have been
driving solutions that fall into that space for years. The example of modeling of stores
and providing valuable demographic data is at the moment, a US centric business and we
have already started to explore the possibility of moving that value proposition to
Europe.” As to what sets MapInfo apart, Mr.
Cattini tells us, “I think what differentiates us
from our competitors in the commercial space is our breadth of offerings. This includes
our data and our knowledge of business processes in the industry, where we are able to
offer consulting.” For the potential investor, Mr.
Cattini offers, “We are a hundred million dollar
software company, which has weathered a brutal downturn in the telecommunications and IT
spending environment. Two years later we are profitable at the same revenue level and
having to restructure our entire business. We have a strong franchise on a global basis
with hundreds of thousands of loyal global users. We have steady growth on that core
business moving forward. We also have some significant opportunities ahead. Wi-Fi and
Homeland Security could be significant for MapInfo. However, we are not counting on
explosive growth in any one area. If we see the potential moving forward, we will invest
aggressively, like we have done in the past. I think any potential investor should know
that we are a company that has weathered the downturn and it has been very tough for
software companies our size, and many of them have really struggled as we did, but we are
out of it. We are profitable with growth opportunities ahead of us.”
Location-based intelligence is solving complex problems in vertical industries such as
communications, insurance, financial and government. Using location-based predictive
analytics, MapInfo helps the retail, real estate, banking and restaurant industries better
understand their customers and markets. MapInfo’s unique location-based services
platform, miAware™, enables the development of unique location-enabled
applications, which are critical to carriers and large enterprise customers needing to
differentiate services to retain and attract customers. MapInfo’s Consulting Services
include installation and implementation, design consultation, custom application
development, technical and end user training and support and maintenance. |
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