Lyrtech Inc. (LYT-TSXV)
Interview with: Miguel Caron, CEO
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A new business model and financial structure has enabled Lyrtech to establish a major turnaround



Technology
Digital Signal Processing
(LYT-TSXV)

Lyrtech Inc.




Miguel Caron
Chief Executive Officer

Interview conducted by:
Lynn Fosse, Senior Editor
CEOCFOinterviews.com
March 10, 2005

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"When I arrived, Lyrtech was in tremendous financial difficulties, they were basically in technical financial bankruptcy. So what we did was change the business model and financial structure of the company and financed it. We then hired a sales team, because the company didn't have a sales team for the past twenty years; it was engineers selling to other engineers. We hired the sales team back in 2003 and began to see growth in 2004, since we were now focusing on marketing and sales instead of just trying to find the next super technology. We changed from an R&D, engineering company to a marketing and selling company." - Miguel Caron

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