Equity Inns, Inc. (ENN-NYSE)
Interview with: Howard Silver, President and CEO
Business News, Financial News, Stocks, Money & Investment Ideas, CEO Interview
and Information on their self-advised real estate
investment trust (REIT) and is the largest U.S. REIT focused on the upscale extended stay,
all-suite and midscale limited-service segments of the hotel industry. |
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Equity Inns’
strategy of newer, better-branded products in the midscale segment has proven to be
effective
Financial
REIT – Hotel/Motel
(ENN-NYSE)
Equity Inns, Inc.
Howard Silver
President and CEO
Interview conducted by:
Lynn Fosse, Senior Editor
CEOCFOinterviews.com
February 9, 2006
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“We are the oldest
hotel REIT, so we made our mistakes early. We came to the conclusion, that to do better
than our peers, we really have to have a strategy, and our strategy has been to grow with
newer, better branded products in this midscale segment. Therefore, that is exactly what
we are doing. We are not trying to be everything to everybody. We definitely have a niche,
and it has proven to be effective.” - Howard Silver |
