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Diamond Powersports Inc. (DPWS.OTCBB) |
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CEOCFO Current Issue |
This is a printer friendly page! Diamond Powersports’
innovative new products have contributed to the increasing interest in sport bikes among
men and women
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“Yes, customers do ask for our products and that
is fortunate for us. Our director of marketing and sales, Dave Lewis, Ph.D. has done a
great job at marketing our products and our products are now known all over the world.
These are products where when people walk in the stores; they are the first thing
customers ask for if they are looking for a sport bike product. We have changed the face
of motorcycle as a whole. In 2001, women represented 2% of the industry and as of last
year, they represented 17%. I would like to think it is due in a large part to Diamond
Powersports and our invention of the ‘Lowering Link’. This highly innovative
motorcycle accessory allows women that like sport bikes to have their feet reach the
ground. One woman said to me, ‘if you can make a part that would allow me allow my
feet to reach the ground, I would buy a sport bike. I went back and made the link, put
them on her bike at the store, and the lady bought the bike on the spot. We have been
making them for all different brands and models of sport bikes ever since and it has
changed the way women view motorcycling now.” |
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