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Press Release - ZAGG, Inc. (ZAGG-OTC: BB)

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“Our company is three years old. Our main product is the invisibleSHIELD, which is a polyurethane film used to protect cell phones, iPods and handheld electronic devices. When we started, our sales were online and we were mostly involved with early adopters and online communities. We are now expanding from that base to the mass market. We have recently gotten into the Carphone Warehouse, which is the major retailer in the UK and Western Europe. We are also in Best Buy here in the United States. We are going to reach out to the mass market and give them exposure to our product so that we can show them that there is an alternative to bulky silicon or leather cases. ;” - Brandon T. O’Brien (ZAGG) (Interview published September 19, 2008)

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ZAGG Unveils invisibleSHIELD(TM) for New iPod(TM) Models

Zagg Incorporated
ZAGG | 9/22/2008 8:17:01 PM
Military Grade, Ultra-Thin Protection Preserves Devices' Sleek Design Without Adding Bulk

SALT LAKE CITY, Sep 22, 2008 (BUSINESS WIRE) --

ZAGG, Inc. (OTCBB: ZAGG), a company providing protective film coverings for personal electronics, announced the introduction of the invisibleSHIELD(TM) for the newly released iPod nano, touch and classic.

Known in the industry for launching the first accessory available for the latest gadgets, ZAGG's invisibleSHIELD is made from a patented adhesive film exclusive to the company designed to protect high-performance electronic devices, such as MP3 players, mobile phones, PDAs, gaming devices and laptops.

The new fourth generation iPod nano, touted as the thinnest iPod ever made, comes in an array of colors and features a wider screen display. The redesigned iPod touch also sports a thin, contoured shape and stainless steel back that necessitates a form of protection that does not add bulk. The invisibleSHIELD by ZAGG is created from a 0.2 mm thick scratch-proof material that comes custom-cut to SHIELD the full body of all the new iPod models, wrapping the complete iPod in a protective layer without affecting the usability of buttons or touch-screen functions.

"Apple(R) has once again fused cutting-edge design with improved function," says Robert G. Pedersen II, President and CEO of ZAGG. "The invisibleSHIELD offers lifetime protection that preserves the sharp, sleek aesthetic Apple is known for. The thinner design of the new iPod models coupled with the increased area of the nano's wider display makes durable yet invisible protection an even greater necessity. The fact that the new nano is the thinnest iPod ever made, and the invisibleSHIELD is the thinnest scratch-proof protective skin makes it a perfect fit."

The ultra-tough material used to create the invisibleSHIELD was originally utilized by the U.S. military to protect helicopter blades from wind, sand and the wear and tear of high-speed travel. Combining this military-grade scratch protection with precision-cut designs, the invisibleSHIELD, backed by a lifetime guarantee, allows customers to use their electronics without the fear of scratches or nicks.

The invisibleSHIELD is available at Best Buy, WalMart.com and www.zagg.com.

About ZAGG Inc.:
ZAGG Inc. designs, manufactures, and distributes protective clear coverings and accessories for consumer electronic and hand-held devices, worldwide under the brand name invisibleSHIELD(TM). The invisibleSHIELD is a protective, high-tech patented film covering, designed for iPods, laptops, cell phones, digital cameras, PDAs, watch faces, GPS systems, gaming devices, and other items. The patent-pending invisibleSHIELD application of clear protective film covering a device is the first scratch protection solution of its kind on the market, and has sold over one million units. Currently, ZAGG offers over 2,500 precision pre-cut designs with a lifetime replacement warranty through online channels, big box retailers like Best Buy, resellers, college bookstores, Mac stores and mall kiosks. The company continues to increase its product lines to offer additional electronic accessories to its tech-savvy customer base, as well as an expanded array of invisibleSHIELD products for other industries. For more product or investor information please visit the company's web site at www.ZAGG.com.

Safe Harbor Statement
This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in filings made by the company with the Securities and Exchange Commission.

SOURCE: ZAGG Inc.

Media Contact: ZAGG Inc. Robert Pedersen II, president and CEO 801-263-0699, ext. 110 robert@zagg.com or Alpaytac Inc. Caroline Rubenstein 312-245-9805, ext. 110 caroline@alpaytac.com or Investor Relations: ZAGG Inc. Brandon O'Brien, CFO 801-263-0699, ext. 122 brandon@zagg.com

Copyright Business Wire 2008
 




    

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