Cereplast Expects U.S. Bio-Plastics Market to Top $10B by 2020

Bio-Plastics Estimated to Capture 30% of the Total Plastics Market Within the Next Decade

November 11, 2009
HAWTHORNE, Calif.--(BUSINESS WIRE)--Cereplast, Inc. (OTCBB:CERP - News), a leading manufacturer of proprietary bio-based, sustainable plastics, announced today that it expects the U.S. bio-plastics market to top $10 billion in sales by 2020. As of 2007, the U.S. bio-plastics market accounted for approximately $1 billion in sales. Some estimates point to bio-plastics capturing up to 30% of the total plastics market within ten years.

New ‘Green’ initiatives by the Obama administration and increasing consumer demand for compostable and renewable plastics are pushing the market. “We believe that breakthrough products like our Cereplast Compostables® and Cereplast Hybrids® are enabling manufacturers to make the switch to environmentally responsible, sustainable packaging,” stated Mr. Frederic Scheer, Founder and CEO of Cereplast. “Our algae-based bio-plastics, currently under development, will soon open up a whole new source of feedstock and result in a broad range of new applications.”

“American consumers are pushing major manufacturers and retailers to make the switch to environmentally conscious solutions. Many of the largest retailers have already made in-roads with programs designed to adopt alternative packaging, including Wal-Mart and Coca-Cola,” added Mr. Scheer.

According to a study by Helmut Kaiser Consultancy 2006, by 2025 Europe will account for 31%, The U.S. 28% and Asia 32% of the total market for bio-plastics. New applications and innovations in the automotive and electronics industries are helping fuel the boom; however, consumer packaging still garners the most attention.

About Cereplast, Inc.

Cereplast, Inc. (OTCBB:CERP - News) designs and manufactures proprietary bio-based, sustainable plastics which are used as substitutes for petroleum-based plastics in all major converting processes - such as injection molding, thermoforming, blow molding and extrusions - at a pricing structure that is competitive with petroleum-based plastics. On the cutting-edge of bio-based plastic material development, Cereplast now offers resins to meet a variety of customer demands. Cereplast Compostables Resins® are ideally suited for single use applications where high bio-based content and compostability are advantageous, especially in the food service industry. Cereplast Hybrid Resins® combine high bio-based content with the durability and endurance of traditional plastic, making them ideal for applications in industries such as automotive, consumer electronics and packaging. To learn more about Cereplast, please visit www.cereplast.com.

Safe Harbor Statement

Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

IRTH Communications, LLC
Andrew W. Haag, Managing Partner, 310-770-9661
http://www.irthcommunications.com
or
Cereplast, Inc.
Frederic Scheer, CEO, 310-676-5000
Investor.relations@cereplast.com