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Dynatronics Corporation (DYNT-NASDAQ) |
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February 25, 2011 Issue |
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The Most Powerful Name In Corporate News and Information |
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Dynatronics Expects Solid Growth From Major GPO Contract Signings |
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Dynatronics
manufactures, markets and distributes advanced-technology medical devices,
orthopedic soft goods and supplies, treatment tables and rehabilitation
equipment for the physical therapy, sports medicine, chiropractic, podiatry,
plastic surgery, dermatology and other related medical, cosmetic and
aesthetic markets. |
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Interview conducted by: Bud Wayne, Editorial Executive, CEOCFOinterviews.com, Published – February 25, 2011
We made several
acquisitions in the last few years, in which we expanded the scope of our
distribution model. In addition to our network of independent dealers and
distributors, we now have a direct sales force of over 50 salespeople across
the nation. We are now one of only two companies in our industry that offer
the services of a direct sales force to the market which we feel is pretty
significant.
Probably the most
exciting develop is a recent expansion from serving just the private
practice segment of the market into the broader hospital and national
account market segment. There are about six group purchasing organizations (GPOs),
in the country who control the majority of sales into hospitals and national
chains of clinics. We have just announced the signing of two GPO contracts
with Premier, one of the largest GPOs in the country, and Amerinet, another
major GPO. These GPOs purchase an estimated $50 million annually in therapy
equipment and supplies. With our direct sales force and broad product
offering, we believe opening this door has been a critical step in fueling
future growth.
More recently, we
introduced a new product called “Stream” that helps clinics improve their
efficiencies and profitability. Stream is a software service that enables
practitioners to communicate with their patients. The software automatically
sends out text messages to remind patients of their appointments. Research
shows that one out of five patients forget to show up for their physical
therapy appointments. These reminders have proven very successful at
reducing patient “no shows” by 50 percent. The software also sends out text
messages to patients whenever there is an open appointment for those wanting
to see the practitioner at the earliest opening. In addition, marketing
newsletters are emailed to patients to let them know of new treatments
available at the clinics. It can also survey patients to get feedback on
their recent visits. Statistics show that using Stream can generate over
$100,000 of additional business for a clinic annually. It is a very
beneficial tool that is unique to our market. This software generates a
recurring revenue stream for Dynatronics and is just getting off the ground.
We think that Stream could be a significant revenue source for us going
forward. Mr. Cullimore: The physical medicine products that we sell to physical therapists, chiropractors, and sports medicine practitioners have been the focal point of the company for thirty years. Our manufactured products generate the most significant portion of our profitability. We have patented and proprietary features in our equipment, and enjoy a great reputation for high-quality equipment.
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We have just announced the signing of two GPO contracts with Premier, one of the largest GPOs in the country, and Amerinet, another major GPO. These GPOs purchase an estimated $50 million annually in therapy equipment and supplies. With our direct sales force and broad product offering, we believe opening this door has been a critical step in fueling future growth. - Kelvyn H. Cullimore Jr. |
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