|
Adaptive Medias, Inc. (OTCQB:ADTM) |
|
|
|
|
February 22, 2016 Issue |
||
|
The Most Powerful Name In Corporate News and Information |
|||
|
Full Stack Multi-Screen Video Advertising Platform providing Publishers, Website Owners and Content Owners the tools needed to monetize their Traffic |
|||
|
Chairman & CEO
Adaptive Medias, Inc. (OTCQB:ADTM)
Interview conducted by: Lynn Fosse, Senior Editor, CEOCFO Magazine, Published February 22, 2016
CEOCFO: Mr. Strong, what is the concept behind Adaptive Media? Mr. Strong: We provide publishers and content owners with everything they need to monetize their traffic with our full stack video advertising platform -- Media Graph. We just released our digital video Player 4.0, which is to our knowledge, the lightest footprint video player and the best technology that exists today in the marketplace. As you know, everything is moving toward video very quickly as opposed to display advertising, which has been the bulk of the digital advertising market for many years. Video is quickly becoming the standard. If you do not have a video solution, you are going to need to have one. We provide that solution, and we help publishers, content owners and advertisers monetize this very well.
CEOCFO: How is your solution the best? Mr. Strong: Our digital video player works across all screens and devices, and it’s extremely unique because we specifically built it from the ground up with mobile in mind. Most of the players you see today are built on Flash, which is on its way out, and technology companies are having to quickly reconfigure them to work. So what they end up with are stitched together or patched up video players that weren’t specifically built from the ground up for mobile devices. Our video player is light and nimble, loads extremely fast and has a small footprint. On top of that, our Media Graph UI is extremely intuitive for our users, which means anyone can use our player and monetize their site within minutes if they wish to do it themselves.
CEOCFO: Are your customers looking for a more up-to-date version? Do they understand the differences, or are they more surprised when they find what you can actually do? Mr. Strong: There’s a little bit of both. We are continually contacted by companies who have been serving the digital landscape to tell us that they find our technology extremely useful, unique and the best in the market, and that they want to use it. That’s the easiest sell for us when they’ve already convinced themselves. We also reach out to clients ourselves and ask them to let us demo our player and platform, and that quickly turns into an easy sell. Our technology is really the best-in-class because of its user-friendly UI and its all-in-one capabilities. Many companies who offer a player typically don’t provide content or an ad server on their platform. In turn, that makes clients have to use three or four different vendors in order to get the full stack of services they need to monetize. We provide everything in one place.
CEOCFO: What changed in the new version? Mr. Strong: Player 4.0 is about 1/10th the code footprint compared to our previous player. You want the lightest version you can get because the smaller the footprint as far as code, the quicker it is going to load on the page and the faster and more productive it is. There are many digital video players out there that are very code heavy and very cumbersome and it slows things down. Ours is continually getting lighter and faster.
CEOCFO: How do you stay ahead of the technology changes? Mr. Strong: We are constantly enhancing our platform. We are always debugging it and looking at what we can do to make it easier, faster, more intuitive, and a more productive tool. Our engineers work daily to come up with things we want to test, improve and implement, whether it comes from our team or even from feedback from clients.
CEOCFO: Would you tell us about your recent partnership with the media agency One Central Point? Mr. Strong: One Central Point is an international media agency based in London, England led by a very talented team. They contacted us because they had been surveying the landscape for an effective player technology, and they felt like ours was best in class. One Central Point had been using another player but decided that our pricing structure was about 35% less than any of our competitors and that we were one of few companies that offered a complete, comprehensive stack of services. After we demo’d our services, they were immediately sold and decided to use our platform entirely. We’re going to allow them to license our technology and use it as a white-label solution for their clients across the globe.
CEOCFO: Is that a typical partnership? Mr. Strong: We work with publishers, content producers and advertisers, so we have the capability to build many different types of partnerships. One recent client we’ve signed was Webisaba, a very large publisher from the Middle East who uses our white label solution and full stack. We are also working with a company called Sovrn based in Colorado, which represents 23,000 websites. They are going to use us as a full white-label solution. Miami-based LatinOn, which is a Hispanic digital media agency that works with digital publishers, also uses our white-label solution. This is what we’re really after. We are moving toward our software-as-a-service market with our platform.
CEOCFO: What have you learned from past experiences about what to do and what not to do as you develop a concept? Mr. Strong: One thing I’ve learned not to do is ignore your gut feelings when it comes to technology and how you perceive that it will work and be needed. Many people will try to dissuade me from the different areas that I’m interested in and tell me to stick with something that works. I’m trying to push myself in areas that I think will both make a difference as well as make money. I would say that’s the one thing I’ve learned – you need to stay ahead of the curve.
CEOCFO: Is the investment community taking note? Mr. Strong: They are definitely starting to notice. Adaptive Medias started out a little rocky when they lost their CEO last year, which had nothing to do with the company itself, but Adaptive was severely punished by the market for that. The investment community is finally starting to pay attention.
CEOCFO: Why pay attention to Adaptive Media today? Mr. Strong: We have an industry-leading technology in the fastest-growing part of online media, which is digital video. We are rolling that out consistently to large players and partners. We are constantly able to attract those partners and move forward with them not only because of our cutting-edge technology, but also because of our full stack of offerings with our Media Graph platform. I think that is something that many companies are not able to do. |
“Video is quickly becoming the standard. If you do not have a video solution, you are going to need to have one… Our digital video player works across all screens and devices, and it’s extremely unique because we specifically built it from the ground up with mobile in mind.”- John B. Strong
Adaptive Medias, Inc. (OTCQB:ADTM)
Contact: Michelle Rivera 714-470-2797
|
||
|
|
|||
|
|
|||
|
Mobile Video Advertising, Adaptive Media (OTCBB:ADTM), CEO Interviews 2016, John B. Strong, Full Stack Multi-Screen Video Advertising Platform Providing Publishers, Website Owners and Content Owners the Tools Needed to Monetize their Traffic, Adtech, digital video, digital media, digital advertising, advertising technology, digital video player, digital media player, MediaGraph, mobile video, mobile advertising, Player 4.0, video player, all in one solution for creating players, managing content and serving ads, Technology Companies, Recent CEO Interviews, Adaptive Media Press Releases, News, Tech Stock, Companies looking for venture capital, Angel Investors, private companies looking for investors, technology companies seeking investors, mobile video advertising companies needing investment capital |
|||
|
|
|||
