Crystal Khalil & Dr. Nicole LaBeach – through Conferences and Speaking Engagements are Inspiring Women Worldwide to Unleash Their Y.U.M.M.Y (Your Ultimate Most Meaningful Yet)
Crystal Khalil & Dr. Nicole LaBeach
Sister Diamonds LLC
Interview conducted by:
Bud Wayne, Editorial Executive
Published – February 13, 2023
CEOCFO: Would you tell us about your relationship and give us a little background on yourselves? Give us a personal look; why you are who you are?
Crystal Khalil: Dr. Nicole and I were introduced by a mutual friend who happened to be a colleague of mine. At the time, I was the head of procurement at Porsche Cars, North America, and Dr. Nicole was the CEO of Volition Enterprises, Inc. It was her own firm that she had successfully led for about 16 years at the time. She was bidding on some business at Porsche, and he thought that we had similar spirits and that we would get along. After he introduced us, we hit it off at the first business meeting and decided to have lunch together at a later date. That lunch turned into about a five-
In the meantime, I was going through a transition in life. I had achieved my dream job in procurement and supply chain for thirty years and had always been a hard worker, while striving. My parents taught me to work twice as hard to earn my seat at the table. I moved through the ranks from a first-
I made that leap in January 2020. My intention was to do that as a solopreneur, but God had other plans. Dr. Nicole found out that I left the organization and reached out. It was the most beautiful call because what she said basically said, “I see you, and I want to congratulate and celebrate you; I made the same decision in my life sixteen years ago, and I have been an entrepreneur and out here as a solopreneur for many years.” She wanted to avail herself to help me in my goals and celebrate me. It was such an amazing and welcoming call. Then, she invited me to breakfast at her home. It was the most wonderful, homemade thoughtful breakfast. Eight hours later, we realized that we had a business. I joined forces with her in her business. Then, we co-
Crystal Khalil social handles
Dr. Nicole social handles
CEOCFO: Where did the name Sister Diamonds come from? How did the idea for the company develop?
Dr. Nicole LaBeach: When we got together for breakfast that day, it really was an extension of collaboration, not competition. It was us extending love and comradery from one entrepreneur to another. First of all, an eight-
We started to recognize there was an opportunity for collaboration that can move us further into our purpose. After that eight hours, we decided to go into business. Our first venture was to create a conference for women our age, either moving up the corporate ladder seeking to move into entrepreneurship or seeking to scale their entrepreneurial adventure. When the pandemic hit, which was very close to that initial meeting, we decided to do something for our younger selves. The understanding was that diamonds go through a whole lot to become diamonds. There is heat, pressure, a purification process that is mistaken by none and it is not duplicated. Only diamond can cut another diamond. We were clear that when these women and entrepreneurs connect in community, they win. When women connect to build sponsors, how to build mentorship, how to build allies in the corporate arena, they win. When women collaborate in innovation, when they collaborate on how to do things bigger and better serve their communities and families, they win.
We were clearly aligned on championing the win of other people trying to move in purpose because we recognize there is power in being a diamond to cut another diamond so it shines most brilliantly. That initial thought was so metaphorically powerful for us. If we could show women how and what we are doing and the joy and success that comes out of it, we can give them the permission to allow themselves to move out of this detrimental competitive space and move into this space of vulnerability. This means being able to create trusting relationships and more success than ever. One of the things that Crystal and I talk about is that we did amazing things individually in our careers. When we got together, we were on Good Morning America in our pajamas. Everything moved into outer space, like a rocket that could not be captured when we joined our forces, let iron sharpen iron and was able to say “your light does not dim mine, my life does not dim yours, so turn it up, turn your light all the way up so that we can make a path for other women to see how to move into their greatest and highest selves.”
CEOCFO: Crystal, you were named as the first African American executive with Dr.-
Crystal Khalil: I was raised by two hardworking parents. My mother is from a little town called Rainsville, Alabama, and my dad is from a little town called Beaumont, Texas. My mom marched with Martin Luther King Jr., and she picked cotton. My dad was part of a family of farmers. They learned to work hard and taught me, as a black woman, that I had to work hard and exceed expectations. This required me to work twice as hard to get half potentially. You look at women in general, and where we are on the pay scale compared to men. We are out here working hard just to get a fraction. I was the first one in my family to go to college. When I started my career, I remember walking through my first job on the initial tour. I was looking around, and I was excited. I started to notice that I became lonely because I did not see anybody that looked like me in that office. There were very few women. Those that were there were in administrative positions, and there were no people of color. I was the first person of color in that office. All of my brilliance and genius kind of defaulted to what my parents taught me about how I had to work hard, keep my head down and my nose clean, stay to myself and keep people out of my personal business, exceed expectations. That is what I did.
I became the hardest worker. Year after year I would exceed expectations on my performance reviews, but I was not getting promoted. I was looking around at my colleagues who were being promoted. I started to question myself and thought that maybe I should get a Master’s degree. I was working full-
From that point, that is how I navigated forward to open doors in my position as the first executive of color at Porsche, which inspired by book. My book was sharing the lessons I had learned from coming in as an entry-
CEOCFO: Dr. LaBeach, you have written two books, “A Woman’s True Purpose: Live Like You Matter” and “Choose Yourself: A Journey Toward Personal Fulfillment For Women.” What led you to writing those books and why is it import for you to help women be winners?
Dr. Nicole LaBeach: I wrote my books out of my own feeling of how long are you going to hit your head up against this wall and expect not to have a headache? Recognizing that a lot of the things that were causing me pain, causing me to feel in spaces of chaos, causing me to feel in spaces where I was not clear or sure, were really based on some limiting beliefs, traumatic experiences, and dynamics that I was really trying to avoid because I did not know how to conquer them. I started to realize that a lot of women were in that same exact conversation. Unfortunately, many of us were somewhere in the conversation of creating freedom for myself. How do I understand my own story and how do I own my own narrative and not be driven by the narrative but drive the narrative?
I wanted to help women understand that all of the things that have happened work together for your good and part of that working together for your good is that you were created good at the start. No matter what has happened, you are still good. Your scenarios, traumas and incidences. Where you grew up and what you had or did not have are not DNA contributors. The DNA that you have helps create your story. Once created good, you are good. I really wanted to unpack that so that women could get the freedom that they needed to really bloom into where they were being called to do and manage their fear, themselves, their self-
In my book, I talk about the inside. A lot of Crystal’s book works from the outside. Together, it is a wonderful package. That inside work informs your ability to walk into any room and understand you have changed the dynamic by showing up. It allows you to recognize, why someone can see me as a sponsor when I am not in the room. Why can’t I have a viable conversation that gives me the opportunity to show my genius? It was my acceptance that I was tired of taking Tylenol to figure out how to be at peace and starting to say “I do not want to be in pieces, I just want to be at peace, so let me do my self-
CEOCFO: We are in Black History Month? Why is celebrating Black History important?
Dr. Nicole LaBeach: That is the prayer from the most humble space because everything we do is based on the pillars of service, humility and excellence. That spells SHE. That is the acronym for She. We committed ourselves to be in Service, Humility and Excellence with other women who have Service, Humility and Excellence to offer in their gifts, their purpose, their talents in the most meaningful space of who they are and beyond what they do. The prayer and intention are goodness multiplies. It picks up traction. Legacy is made of being able to impact your community, be a community and move in purpose. Exponentially, that intention grows through the women that we are able to serve and take this journey with.
Crystal Khalil: We made great strides and achievements as individuals. As far as black history, we are very excited that we are co-
We built these relationships, and they call came in and helped us. In less than 45 days, we created the world’s largest international slumber party of 10,000 young women of color in 32 countries in the first year. We had several viral videos on social media. We were on Good Morning America in our pink pajamas, and it got picked up all over the world. We were able to solicit the experience of 82 speakers including Lisa Nichols, and former mayor Shirley Franklin of Atlanta and Nicki Taylor from Essence Magazine. They all volunteered to come and speak to these young women about business, relationships, self-
In the first year, we learned if you can see it, you can be it. We had young women that joined us from countries that we had never heard of. In their physical location, they may not have been able to vote or they were limited in their jobs. To see Tina Perry of the Oprah Winfrey Network speak to and tell them they could be whoever they want and run a network on television, and hearing firsthand from these businesswomen left them in awe and tears. Now they could see this in action with the an opportunity to interact with them. They could now believe they could achieve so much.
Dr. Nicole LaBeach: The power of Black History Month and the power of black history is if you do not know your history, you are doomed to repeat it. If you do know your history, you are elevated by it. Many of these young women connected to the International Slumber Party are expanding the possibilities for themselves by seeing the possibilities in others. This allows them to be more inquisitive, apt to seek access, apt to leverage their brilliance and understand that they have their own genius to offer. Then, it goes into the communities and is extended to potentially the college experience and potentially a corporate experience. It gives them the opportunity to create a legacy.
CEOCFO: We are in Black History Month? Why is celebrating Black History important? One hundred years from now, will people be talking about Sister Diamonds contribution to Black History?
Dr. Nicole LaBeach: We hope that if we are remembered for anything a hundred years from now, that it will be the seeds that we were able to plant, the watering that we were able to give, and the people that we were able to bring along in that journey in conversation to help women and young women around the world create a harvest.
CEOCFO: Let’s talk about your next event scheduled for February 18, 2023, “Women Unlimited.” How has the response been and would you tell us about it? Then what should attendees look for? How will you help women achieve their career dreams and relationship goals?
Crystal Khalil: Our upcoming Women Unlimited is being hosted on Saturday, February 18th from 9:00 am to 1:00 p.m. eastern standard time. Women can register at womenunlimitedlive.com. It is open to the general public and free for general admission. There is a small charge for VIP entry, which includes a one-
Sister Diamonds LLC | Crystal Khalil | Dr. Nicole LaBeach | Motivational Speakers | Women’s Empowerment | Crystal Khalil & Dr. Nicole LaBeach – through Conferences and Speaking Engagements are Inspiring Women Worldwide to Unleash Their Y.U.M.M.Y (Your Ultimate Most Meaningful Yet) | CEO Interviews 2023 | Business Services Companies | Motivational Speakers Crystal Khalil & Dr. Nicole LaBeach are Inspiring Other Black Women to Achieve Greatness in Their Personal Life and Careers | Women Unlimited event Saturday, February 18th from 9:00 am to 1:00 p.m. eastern standard time -