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CEOCFO Magazine, PO Box 340
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Lynn Fosse, Senior Editor
Steve Alexander, Associate Editor
Bud Wayne, Marketing
& Production Manager
Christy Rivers -
Medical Technology Management Institute
Interview conducted by:
Lynn Fosse, Senior Editor
Published – September 27, 2021
CEOCFO: Mr. Mazurowski, according to your site, Medical Technology Management Institute, MTMI, is your global medical imaging education partner. Would you tell us a little bit about what you provide at MTMI?
Mr. Mazurowski: MTMI was founded about 32 years ago. We primarily are the providers of continuing education, for Healthcare professionals in the medical imaging/radiology space. We provide continuing education for radiologic technologists, nuclear medicine, mammography, MRI, CT, ultrasound, all the various modalities and disciplines within medical imaging. Because radiology is one of those medical specialties that is highly regulated, professionals are required to acquire a certain number of continuing education credits, to maintain their credentials and certifications. The other large audience that we provide continuing education and training for are the medical physicists, who also work in the radiology space. The medical physicists are the individuals who calibrate the sophisticated, high-
Over the years we have really expanded our programs and services and besides continuing education, we provide training, much of it “hands-
We also provide in-
CEOCFO: What is the key to good training?
Mr. Mazurowski: The key to good training is expert faculty. We screen all of our faculty personally. They are subject matter experts. They are considered experts in their field, and we constantly monitor the quality of our programs. We are always reviewing. We look at course evaluations, real time. Every course, every event that we offer, we look at the reviews immediately following, and we make adjustments and improvements as we need to. I can tell you that we hold between 300 and 350 webinars a year. We hold roughly 50 live events each year.
CEOCFO: How has your approached evolved over time? What are you doing today that you might not have done 5 years ago or even a year ago?
Mr. Mazurowski: Everyone learned a lot with COVID. We had many live events where COVID actually put a restriction on how many people could be at the event or whether people could even travel in the first place. Therefore, we started getting really creative.
We began to simulcast all of our live events to reach those who could not travel due to pandemic or cost restrictions. The goal there was to try to give the remote or online learner the same experience as the people at the face-
CEOCFO: What is your geographic reach?
Mr. Mazurowski: We have a national presence with both live events and online learning, most professionals in the radiology space recognize the MTMI brand, but we are also reaching students globally in Canada, the UK and elsewhere. We are beginning to accredit our educational content through Continuing Professional Development (CPD) Standards to enhance and solidify our global reach.
CEOCFO: Why is now the time to go more global than you have been?
Mr. Mazurowski: Generally speaking and COVID aside, staffing issues have always been a challenge in the healthcare setting. There is a high degree of burnout and turnover. It’s challenging to find good, qualified healthcare providers in the various disciplines and we are finding that this is exacerbated with the impacts of COVID. It seems, everyone that we talk to around the nation are experiencing shortages in trying to keep up with demand. They cannot find qualified CT techs, or MRI techs, they do not know where the replacement staff is coming from. They will turn to MTMI to go in and take their known quality staff, for instance, in radiology, and cross train or upskill them to become CT techs or MRI techs.
The other thing that is compounding staffing concerns, is that many or most healthcare facilities are requiring all of their employees to be vaccinated and that is causing additional turnover. So staffing challenges continue to escalate. That is always a challenge and so people turn to MTMI to help provide that additional training and help upskill people who are in their existing workforce, so they can be more productive and more valuable to the organization.
CEOCFO: Is the training the same everywhere? Might a very rural hospital have different procedures than someone in the main center of New York City, or is the right technique the right technique, period?
Mr. Mazurowski: Yes, that is closer to the truth. The right technique is the right technique. In my background I came from the hospital setting, so I was a radiology administrator for the lion’s share of my career until I came over to the business side here at MTMI more recently. However, I worked in various states around the country over my career and what you find out is that radiology is radiology no matter where you are. That holds true, even in the US and abroad. The technique and the approach and the protocols are really all the same everywhere. It is pretty much standard, and we teach to these standards through high-
The only difference, to your example, is with different types of facilities. For instance, in the smaller facilities such as critical access hospitals, they obviously have a much smaller staffing pool, so they really need to do more with less staff. Therefore, they may have more need to have “multi-
CEOCFO: You took over the role of president earlier this year and I am sure you did due diligence before you took that on. What have you learned as you have been engaging as the President that may have surprised you??
Mr. Mazurowski: That is a good question! I am not sure there was a surprise, only because I say that having spent more than 20 years as a radiology administrator, and many years before that as a technologist, so I know and can appreciate the challenges on all the different levels, whether it’s navigating regulatory or policy changes, trying to maintain adequate staffing levels, focusing on quality outcomes and performance targets and all of those challenges within healthcare. I think my background positioned me well in this role, because I really understand our end user, their needs and wants and challenges.
CEOCFO: Do you do much outreach? How do you reach people that should know about you who may not?
Mr. Mazurowski: We have a very aggressive marketing team, so they market to various channels. We do direct mail. We are in various medical journals. We do all social media; Facebook, Twitter, and Instagram. More recently, we have brought on a salesforce to drive B2B partnerships, which is a first for MTMI.
Now we are really going out to healthcare facilities and networks to tell our story, tell them who we are, and illustrate how MTMI might be able to partner with them to help them with their challenges. To date, most of our work in the field in terms of providing in-
CEOCFO: MTMI has a long history. What sets you above the rest?
Mr. Mazurowski: There are competitors out there, but there is no one competitor that comes to mind that offers the broad and diverse portfolio, if you will, of what MTMI offers. People can get continuing education in many places; they do not have to come to MTMI, but when you consider our brand of high-
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“These are the kinds of offerings where MTMI is unmatched in terms of competition. It’s the “MTMI difference!”