|
TECHNOLOGY STOCK |
|
2012 |
||
The Most Powerful Name In Corporate News and Information |
||
Energy | Resources | Capital Goods | Healthcare | Financial | Technology | Communications | Business Services |
||
CURRENT ISSUE | COVER ARCHIVES | INDEX | CONTACT | FINANCIALS | SERVICES | HOME PAGE |
||
Utilizing Bluetooth, Mobile, WiFi and Location-Aware Technologies, iSIGN Media Solutions Inc is Enabling Advertisers to Deliver Rich Media, Permission-Based Messages to Consumers on Their Mobile Phone |
||
Jr. Oil & Gas
DBRM
Jr. Gold CCD
Medical Device COO
Commercial Banks EMPK
Technology CPSH
Business
Services PRGX
Canadian Resource LAT |
iSIGN Media is a North American leader in multiplatform
advertising solutions that utilize Bluetooth, Mobile, WiFi and
Location-Aware technologies to deliver rich media, permission-based messages
to engage consumers more deeply and cost-effectively. The resulting business
intelligence and real time metrics, gathered through iSIGN’s patent-pending
advertising platform, deliver insights into emerging consumer behaviors that
help advertisers measure their efforts and make better business decisions to
increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario,
with R&D and customer support operations in Vancouver, BC and Tampa, FL, the
Company has grown to become the largest owner/operator of in-store digital
media in Canada with 5,600 digital signs in 1,400 locations. Partners
include: AOpen America Inc. and IBM, with solution distribution by BlueStar
Inc. Alex Romanov is an accomplished business executive with a history of identifying opportunities and turning them into high growth and profitable enterprises. Alex has diverse experience in a variety of industries such as consumer electronics, communication, digital imaging, video gaming, and e-commerce. Alex was the CEO and President of Alpine Electronics in Canada for 15 years, building the company to over $50,000,000 in revenue with over 50% of the Canadian market share by 1995. After Alpine, Alex became CEO and major shareholder of Royal Oak Marketing and was responsible for over 100 employees and $120,000,000 in revenue. Royal Oak Marketing was sold for $29,000,000 to an American concern. Alex then co-founded Spherex Inc., which developed and marketed an Xbox gaming audio system. Spherex was then sold to another US concern in 2005. Alex has been iSIGN’s Chief Executive Officer since November 2007 and has successfully restructured the company, positioning it for rapid growth worldwide. Interview conducted by: Lynn Fosse, Senior Editor, CEOCFO Magazine, Published – July 23, 2012
Mr. Romanov: iSIGN Media has a proximity marketing solution that has a patent pending which allows our software to be loaded into laptops or digital engines that drive digital signage, which is prevalent everywhere. Once our solution is embedded in the host device, it will identify and communicate with mobile devices that come within a three hundred foot range. Identification is not by phone user name, or by their phone number, but by a twelve digit address. This keeps it very private. It allows the advertiser to send a message to phones free of charge asking phone users if they would like a coupon from Coca Cola, the Gap, or any other brand. The recipient can say yes or no, and if they accept the prompt, they will be given a coupon, or a discount that they can take to the cash register to take advantage of the deal. The benefits are that this is done in proximity, so it is relevant. There is a survey and test that was done by our partner IBM, and they have qualified that 72% of consumers, if prompted by their phone within range of a product offer, will act on the offer.
Mr. Romanov: Again, because of its range it works when you, the consumer, the customer or the shopper comes within proximity (up to 300 feet) of the device. Once you come within the range of the device, if you have your Bluetooth ON, and set to be DISCOVERABLE our device will prompt you to opt-in to receive coupons or merchandising information such as an advantage on paint, the discount on some lumber, or even the option to join a loyalty program. The messages are completely customizable by the retailer. In addition, it is very interactive, and always anonymous unless if you join the loyalty program that is be offered to you.
Mr. Romanov: Each store would have its own IMS (Interactive Messaging System) or SA (Smart Antenna) hardware installed at the store location. As for the loading of content to the devices, this is done through a back end or server that iSIGN operates. Both iSIGN and the retailer have access to this back end. Our newest product, the Smart Antenna works on Wi-Fi as well as Bluetooth and is also free to the recipients. The Wi-Fi and Bluetooth combination talks to almost 100% of all mobile devices that come into range including phones and tablets.
|
|
Access thousands of full-text Public
Company CEO & CFO Interviews! |
||
If you are going to advertise to anyone, advertise to the mobile phone, because people are culturally bred to pick it up whether it is a Twitter, as SMS message or a phone call, they will answer their phone in the car, on foot and at home. It is the first thing people look at in the morning and the last thing people see at night before they put it away. Mobile devices are the new advertising vehicle, and our solution is perfect for that because it is relevant, private, of no charge to the recipient, and very low cost for anyone utilizing it. - Alex Romanov |
ceocfointerviews.com does not purchase or
make
recommendation on stocks based on the interviews published.
Jr. Oil & Gas
DBRM,
Jr. Oil & Gas
BEY,
Jr. Oil &
Gas MGWSF,
Jr.
Oil & Gas ATI,
Jr. Oil & Gas
FNR,
Jr. Oil & Gas WPP,
Jr. Oil & Gas XPL,
Jr. Oil & Gas
ATH,
Oil Sands ATH,
Light Sweet
Crude XPL,
Solar Energy CSKH,
Renewable Energy CSKH,
Wood Pellet VRD,
Biofuels VRD,
Wind Energy SENY,
Clean Energy AEHI,
Clean
Technology SENY,
Clean
Technology SYMX,
Hydrogen
Generators DYA,
Energy Tech DYA,
Uranium ABE,
Jr. Gold CCD,
Jr. Gold AA,
Jr. Gold WCX,
Jr. Gold
AEX,
Jr. Gold ICX,
Jr. Gold RCZ,
Jr. Gold EXA,
Jr. Gold FDN,
Jr. Gold MAO,
Jr. Gold EVG,
Jr. Gold RYMM,
Jr. Gold LAT,
Paraguay
Exploration LAT,
Zinc SRZ,
Precious Metals Extraction RYMM,
Rare Earth ORE,
Lithium LMR,
Precious Metals AEX,
Medical
Device COO,
Medical Device SFES,
Medical Device CSDT,
Drug
Development APRI,
Drug
Development BPAX,
Drug
Development CTIX,
Drug Development VICL,
Drug Development ANX,
Drug Development NBS,
Drug
Development LLTP,
Drug Development
BPTH,
Vaccine
Development VICL,
Women's
Health BPAX,
Health &
Wellness BTX,
Health & Wellness
WELL,
Cancer Detection
CSDT,
Cancer
Research CTIX,
Cancer Research ANX,
Regenerative
Medicine PROT,
Adult Stem
Cell Research & Storage NBS,
Stem Cell PROT,
Obesity Surgery
SFES,
GERD Surgery
SFES,
Autism
Research CTIX,
Insurance MIG,
Business Development
WELL,
Business
Banks AMBZ,
Commercial
Banks ECBE,
Specialty
Finance FSC,
Specialty
Finance GFIG,
Specialty
Finance FNR,
Brokerage
Services GFIG,
REIT TWO,
REIT
BDN,
Technology SPA,
Technology ANDR,
Advanced Power DPW,
Semiconducto
LGL,
Building
Materials IBTGF,
Fire Resistant
Materials IBTGF,
Business
Services PRGX,
Business Services CSPI,
Business Services RKN,
Business
Services PMFI,
Business
Services AUXO,
Business
Services VSST,
Business
Services NSSI,
Business
Services GMT,
Business Services ITEX,
Business Services QIS