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ReinCloud Corporation |
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April 8, 2013 Issue |
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The Most Powerful Name In Corporate News and Information |
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Bringing to market their Next Gen T.V. Media, ReinCloud Corporation is allowing Television Viewers to Watch and Interact with their Programming with an Interactive, Navigable 3D Interface where Objects can be Added to a Show in Real-Time based on Viewers’ Preferences |
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ReinCloud's recently unveiled and already award-winning product, makes social media, online advertising, online purchase, and other cloud based services profitable within a superior Next Gen TV viewing experience, based on dynamically alterable content driven by Big Data. |
Automated Television
ReinCloud
Corporation
650.898.REIN
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Interview conducted by: Lynn Fosse, Senior Editor, CEOCFO Magazine, Published – April 8, 2013
CEOCFO: Would you tell us about ReinCloud Corporation? Mr. Reitan: We are an augmented reality technology shop. We are transitioning to a product company—we have just won an international award with our first B2B product, which is Augmented Reality Gamification T.V., or ARGTV.
CEOCFO: How does the product work? Mr. Reitan: The product helps to transition conventional content, like television shows and movies, into next-generation media that companies with Next Gen T.V. platforms such as Google, Apple and Microsoft are enabling.
CEOCFO: What has ReinCloud Corporation learned about technology that others have not? Mr. Reitan: We are known for In-Content Discovery, an innovation that we unveiled when we showcased our ARGTV product. It ties together different pieces of content in a new, interactive, personalized space that many people want to achieve in the regular context of television. Viewers can actually watch television as they would normally like to watch and whenever they wish they can interact with it. It can be personalized to viewers’ interests, tastes and even the show itself. Using augmented reality we have created an engaging, interactive, navigable 3D interface that is familiar to people who have watched TV, mapping objects and characters in the show or adding objects that are not in the show in real-time based on viewers’ preferences.
CEOCFO: Would you give us an example of a viewer’s typical experience? Mr. Reitan: Well, maybe they are watching a Clint Eastwood movie, but find that it is not the movie they wanted to watch — they know they wanted to see a Clint Eastwood movie, so they click on Clint Eastwood's character and get options to go to any other Westerns with Clint Eastwood. They can choose a movie, go directly to a scene and verify that it is their movie of choice. Another example is if a viewer is already directly interacting with a show, such as drinking gin with Don Draper in Mad Men. The viewer sees the gin bottle, can pick it up and read the label, and is able to purchase it online and have it delivered using the television set.
CEOCFO: Where is ReinCloud Corporation in the transitioning process? Mr. Reitan: Even though we were in our initial stages, we won the award against some corporations with some very deep pockets, like Comcast. Right now we are lining up technology partnerships with major companies--that will be starting to become official in the next few weeks. We showed Google, Facebook, and Twitter how we can help them into a half a trillion dollar market using our product. We are entering a big stage and are already lining up sit-downs for our series A and plan to be funded soon. That is where we are: going from the lab to market, while fundraising to launch our operations.
CEOCFO: What was the greatest challenge for ReinCloud Corporation? Mr. Reitan: The most innovative part was seeing how to tie all the different sources of media together using augmented reality. The more time-intensive part was that we take an enterprise systems approach to it. We really think that in this space the key is to be scalable—you cannot just do this with one or two television shows. There are so many television shows and movies that go back in time that we can bring new life to. For instance, we can do this with Hogan’s Heroes and make watching it more valuable than it used to be. More relevant to Gen Y. The trick to doing all of this is scaling operations to deal with all of the content.
CEOCFO: Making the transition from development to commercialization is never easy; would you tell us how ReinCloud is going to approach this new skill set? Mr. Reitan: We have an excellent team that can execute quickly and effectively in launching our operations. We also have some very serious sales and production talent waiting in the wings and about to be on boarded. I have recruited a rich ecosystem of experienced advisors and I have been working with some top-level executives for about a year and a half now. We have also been leaning on our experiences from similar startups. We have test marketed concept products with our distribution partners to learn the ropes of distribution and promotion. I will be presenting to about 100 C-level executives at the New Digital Economics Executive Brainstorm next week and I will be talking about the future of television and how it affects their business models. I hope to learn as much from them as they will learn from me. We have been looking at everyone’s business models and distribution partnerships. The whole team has been invited to leadership positions at Stanford MIT Venture Lab's Next Gen T.V. project, and have many ideas on how to make the business case work in technology ventures. We are very connected and picking everyone’s brains. Our primary barrier to entry is our extensive IP that delivers scalable operations. Our primary obstacle at this point is capital to launch operations, which we expect to overcome soon. Those are some of the different takes on why we think we will be going to market well.
CEOCFO: Will ReinCloud Corporation move into new facilities? Mr. Reitan: We have not committed to a lease yet. We have all seen start-ups have issues with growth so we have some creative ways that enable us to grow and keep the team together without having to commit to a potentially oversized facility for a number of years. We would like to mitigate risk wherever we can, but also want to be able to grow fast. We have people who are familiar with commercial real estate in Silicon Valley, so we are going to stay here but move from our current location. All our equipment is 100% virtualized and are pre-configured, so we can quickly move them into another facility and/or external hosted sites and just need to scale up the operations to handle the anticipated traffic. For now, cofounder Vladimir Rubashevsky converted one of the closets in his home into a data center with all of our servers, complete with racks and cooling systems.
CEOCFO: Would you tell us what makes ReinCloud Corporation a breakthrough, scalable situation?
Mr. Reitan:
Our enterprise approach to Next Gen T.V. media really ties all of our
scalable automation together. We have done Big Data for very big names that
include Google, Oracle and HP. We have delivered global enterprise systems
for Intel, Cisco, Control Data, and many other big technology companies and
startups. We were the first to put augmented reality on T.V. and have the
highest ratings in the history of automated television, so we know ratings
can be achieved through A.R. My previous 24/7 automated channel took second
place in all cable channels in a major U.S. market, so we know that A.R. is
competitive with old-fashioned T.V. We have recently added to our applied
artificial intelligence and analytics depth. We have mobile and embedded
experience that is crucial to the kind of devices that support next
generation T.V. Not only are we getting some big commercial interest from
some major players, but we are facilitating their entry in a half a trillion
dollar market. Our go-to-market strategy is simply to partner with them and
facilitate them as efficiently as we can. Next Gen T.V. is a jungle. We are
the small monkeys fetching the bananas from the tree tops and tossing them
down to the 800 pound gorillas. We know we have to toss most of them down,
but we get to keep a few for ourselves. Keeping just 1% of the commerce that
we can facilitate gives us Twitter-like growth for years to come, based on
accepted market projections. We think that represents a very
capital-efficient game-changing proposition, and that is why people should
pay attention. |
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“Our enterprise approach to Next Gen T.V. media really ties all of our scalable automation together.”- Dan Reitan |
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