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Trading Symbols (LMD:TSX V;
LNGMF:OTC BB) |
151 Bloor St West
Suite
703
Toronto,
Ontario
Canada
M5S 1S4
Tel: +1.416.927.7000
Fax: +1.416.927.1222 |
Kenzo
Oriental Tower 11K
48
Dongzhimenwai Daijie
Dongcheng
District
Beijing
10027 China
Tel:
+011.8610.5160.0689
Fax: +011.8610.5160.0788 |
http://www.lingomedia.com/ |
PRESS RELEASE |
FOR IMMEDIATE RELEASE |
lingo
media to launch kindergarten English prograM
Expanding
Into Chinas Huge Pre-School Market
Toronto,
Canada, October 26, 2006 Lingo Media Inc. (TSX-V: LMD; OTC BB: LNGMF) (Lingo Media or the
Company) a leading publisher of English language learning programs in China,
announced today that it plans to roll out a new educational program Lingo Kindergarten English aimed at
Chinas vast pre-school market. According to the Chinese State Ministry of Education,
Chinas growing kindergarten market currently consists of more than 21,000,000 three
to six year old children, in more than 150,000 schools being taught by over 875,000
teachers.
Lingo Media is set
to debut its three-year, three-level English as a Foreign Language educational program
early next year, which will be followed by a launch across China later in 2007.
This new Lingo Kindergarten English program provides for
greater continuity with our market leading primary school program - PEP Primary English and marks our entry into the
early childhood education market in China, said Michael Williams, Lingo Medias
VP Operations, China.
Lingo Medias
experience in developing English language learning programs for Chinese students enabled
its product development team to build a program that addresses the specific needs of the China
market. Chief among those was the fact that Chinese kindergarten teachers, though highly
trained, are not well versed in foreign language instruction. Lingo Kindergarten English program ensures success
through sound educational theories that are designed specifically to help teachers reach
three to six year old children. For students, this new program features
age-appropriate practices including Total Physical Response (TPR) chants, songs, and
traditional North American pre-school elements that create a diverse program. Another vital element to the program is that
it provides the tools to Chinese parents that they need to support their childs
learning.
Lingo Kindergarten English is part of our growth
strategy to develop new programs to increase our long term royalty income from China. This
entry into the pre-school market in China ties in with the acquisition of A Plus Child
Development which, subject to regulatory approval, is on track to close over the
next few weeks said Michael Kraft, President & CEO of Lingo Media.
About
Lingo Media
Lingo Media is a
leading publisher of English language learning programs in China. The Company incorporates
print, audio/video cassette and CD-based products for students and teachers from
pre-school through university. Founded in 1996, Lingo Media has an established presence in
the Chinese educational market of more than 200 million English language students.
To date, over 120 million units from Lingo Media's library of more than 290 program titles
have been published and sold in China. While Lingo Media remains focused on its
royalty-based educational publishing business, it is advancing its China Expansion Plan to
establish itself as a distributor of educational print media including books, newspapers
and magazines in China.
For further information,
contact:
Lingo Media
Lingo Media, Beijing
Office
Michael Kraft, President & CEO
Michael Williams
Tel: (416) 927-7000, ext. 23
VP Operations, China
Toll Free Tel: (866) 927-7011
Tel: (+86 10) 5160 0689
Fax: (416)
927-1222
Fax:
(+86 10) 5160 0788
Email: investor@lingomedia.com
Email: mwilliams@lingomedia.com
To learn more, visit http://www.lingomedia.com/
Portions
of this press release include "forward-looking statements", which may be
understood as any statement other than a statement of historical fact.
Forward-looking statements contained in this press release are made pursuant to the safe
harbour provisions of the Private Securities Litigation Reform Act of 1995. These
statements are based on management's current expectations and are subject to uncertainty
and changes in circumstances. Actual results may vary materially from management's
expectations and projections expressed in this press release. Certain factors that
can affect the Company's ability to achieve projected results are described in the
Company's Annual Report 20-F and other reports filed with the Securities and Exchange
Commission.