“Just Find Out” Campaign to
Launch in 3 Florida Markets
West Palm Beach, Florida, May 7, 2007
-- If you haven’t already heard,
HearUSA (AMEX:EAR) is gearing up to promote hearing healthcare at its HEARx
Florida-branded locations through its relationship with Coach Don Shula. The “Just
Find Out” campaign is scheduled to launch on May 7, 2007.
The campaign is designed to target adults 45 and
older and will cover three markets: Miami-Ft. Lauderdale, Palm Beach and Tampa. The media
coverage will include a wide range of placement through television, print advertisements
and direct mail, all featuring Coach Don Shula.
All advertising components are designed to
communicate the reasons to “Just Find Out” about your hearing health. “The
objective of the campaign is to inform consumers about the importance of hearing and to
promote the professional medical services offered at HEARx hearing care centers, “
comments Paige Brough, Senior Vice-President of Corporate Communications. “The ads
will focus on an enhanced quality of life that comes with better hearing, like being more
engaged in conversations with family members. The ads also aim to reduce the fear and
anxiety about getting a hearing test and to direct all consumers into their local HEARx
center for a free demonstration of the latest technology from Siemens.”
HearUSA chose to work with Don Shula as their
first spokesperson because of his integrity and his winning attributes as a respected
figure in the community. Don Shula only endorses products that he feels comfortable
telling others about, and his experience with wearing two hearing aids prescribed by HEARx
has made him a perfect fit for the company. Shula knew he needed to do something about his
hearing loss for years, but he only recently decided to make the commitment to better
hearing. “HEARx was the only choice,” Coach says. “They’re total pros
and they helped me realize that proper ear care is as critical as proper eye care.”
He knew it was time to take control of his hearing health so he put his trust in HEARx to
“Just Find Out!”
About HearUSA
HearUSA is committed to making hearing care
easily accessible and affordable and devotes its efforts to patient advocacy, increased
utilization of hearing care products and services, and improved access to qualified
providers. HearUSA, Inc. has a network of over 165 company-owned hearing care centers in
eight states in the U.S. and the Province of Ontario, Canada, and sponsors a network of
over 1600 credentialed audiology providers that participate in selected hearing benefit
programs in 49 states.