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Enstigo, Inc. |
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June 19, 2013 Issue |
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The Most Powerful Name In Corporate News and Information |
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Enstigo is the First Company to Push their Publishers, Brands, App Marketers and Agency Trading Desk Customers’ Business Goals Down to an Ad Unit and Serve it Across the Automated Mobile Market at Massive Scale |
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Enstigo is a technology
company with the mission to help unlock premium revenue for publishers,
brands, app marketers and agency trading desks. The Company has built a
proprietary rendering engine that combines HTML5 video, audio, CSS3 ad
javaScript to make ads interactive and actionable and play across every
device.
Matthew Papish is currently the CEO of Los Angeles based Enstigo, a mobile advertising technology firm which he founded in early 2013 to serve the largest Publishers and Buyers. A successful serial entrepreneur, Papish previously formed and ran Campus Networks, in partnership with Barnes & Noble and Co-founded AOL’s Branded Programming Group, heading video strategy for the platform’s largest advertising clients.
As management consultant to private equity firms, Huntington Capital and Bridgewater Capital, Matt built upon his experience as a dealmaker and investor.
As founder of Pipeline Entertainment, a content creation and brand management company, Papish merged web data while targeting a crossover audience of internet consumers. Papish created popular television shows and films such as the syndicated hit “Blind Date,” and “The Fifth Wheel.” Pipeline exclusively represented the programming rights for MySpace, Spark Networks, Yahoo! HotJobs and Classmates.com where they produced 100 episodes of the innovative “Classmates” television series for Fox. Matt’s film credits include “Legally Blondes,” “20 Dates” and “Waiting for Woody” which featured George Clooney and Jennifer Anniston.
Matt’s do good nature manifested itself as Chief Business Advisor for the John Templeton Foundation. Matt is a board director, interim CEO and advisor to technology and media companies and on his off time, enjoys sports, performing music, and spending time with his family. |
Mobile Advertising Enterprise Software/Technology
Enstigo, Inc. 604 Arizona Avenue Santa Monica, CA 90401
323.642.6800
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Interview
conducted by: Lynn Fosse, Senior Editor, CEOCFO Magazine, Published – August
19, 2013 CEOCFO: Mr. Papish, what is the concept for Enstigo? Mr. Papish: In practical terms, Enstigo helps publishers, brands, app marketers and trading desks by: (1) building and serving mobile ads that drive actions to commerce, (2) building and service mobile ads to drive app downloads, and (3) building video into ads to drive landing pages. We are the first company to push our customers’ business goals down to an ad unit and serve it across the automated mobile market at massive scale. We have been able to reach significant milestones in a short period of time and in just the past 90 days, we opened new business with Fortune 500 brands, top premium publishers and private ad exchanges.
Mr. Papish: Our biggest challenge is hiring enough engineers to manage growth in an exploding market. Fortunately, we have a stable of engineers excited about working with Enstigo and being part of developing the ad ecosystem of the future.
CEOCFO: Why is now the right time? Mr. Papish: There is a secular shift to mobile and advertisers follow the traffic. In just the last six months, Publishers are reporting that 20-50% of their organic traffic is coming from their mobile properties (smart phones and tablets). Enstigo is positioned perfectly within the $9 billion mobile ad market, which is expected to grow four times to $37 billion by 2016, and the $224 billion eCommerce market, $25 billion of which credited to mComm.
CEOCFO: Who is using your services now? Mr. Papish: The strongest use cases for Enstigo fall into these three capabilities (1) building and serving mobile ads that drive action to commerce, (2) building and serving mobile ads to drive app downloads or app monetization, and (3) building video into mobile ads to drive to landing pages. The other major pain we solve is around App Monetization. We extended our technology to our second product called Appstigo. We released Appstigo now because a huge amount of paid downloads are transacted as we approach back-to-school and the holiday season.
CEOCFO: There are many companies that will tell us they are doing something similar or the same. What do you know at Enstigo that makes your offering better, easier, and more efficient? Mr. Papish: We are being considered by industry insiders as one of the next generation of disruptive mobile ad unit/ rich media interactive platforms. Nobody has the complete end-to-end mobile ad builder platform and can scale to more consumer properties then us.
CEOCFO: What more do you have to say to a potential client other than that? Mr. Papish: There is very strong demand for our platform and product with publishers, brands and trading desks. Even in our early operational stage we are signing up very large national clients. From the very beginning we engineered a platform to be simple to use, impediment free and highly scalable.
CEOCFO: What is the plan? Mr. Papish: We are going to walk before we run, but the plan is to provide our platform and managed services to customers as we transition to a fully automated product-licensing model.
CEOCFO: Are you funded for the push that you would like to make now? Mr. Papish: We have been capitalized by a world-class group of investors and business leaders. We are beginning to raise our next stage of funding in order to grow our team and take advantage of existing contracts and new business opportunities.
CEOCFO: You personally have had experience as an entrepreneur and in running companies. What have you learned in previous ventures that has been helpful as you have started Enstigo and as you continue on? Mr. Papish: The first thing is to make sure you are solving a real problem. One of my key barometers is if a client would greatly miss our product if we took it away tomorrow. If the answer is yes, than we have a billable, disruptive product that will get the attention of clients and investors.
CEOCFO: Why should people in the business and investment community pay attention to Enstigo?
Mr. Papish:
We are the first
generation of disruptive mobile ad/ rich media platforms that build ads,
interactive and engaging, and can serve to publishers at massive scale. |
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“We are the first company to push our customers’ business goals down to an ad unit and serve it across the automated mobile market at massive scale.”- Matthew D. Papish |
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