Connectyx Technologies Holdings Group, Inc. (CTYX-OTCPK)
August 21, 2009 Issue
The Most Powerful Name In Corporate News and Information
With Their MedFlash Product, Connectyx Technologies Has Given Consumers Exactly What They Need – Easy And Secure Online Access To Their Electronic Personal Health Record
Connectyx Technologies (OTCPK: CTYX) Connectyx
provides products in the health care market which includes its Electronic
Personal Health Record, ePHR, MedFlash. The MedFlash product is an easy to
use Personal Health and Lifestyle Record & Portal that is USB flash drive
enabled. MedFlash contains an emergency flash drive with a web portal and
24/7 emergency call center access that can contain the owner's complete
medical and key information. Stored MedFlash information can be accessed on
any computer securely with complete privacy for the members.
Interview conducted by: Lynn Fosse, Senior Editor, CEOCFOinterviews.com, Published – August 21, 2009
CEOCFO: How do the medical records get in there?
Mr. Schuman: “What we have done is created and established ourselves as a market leader in giving consumers something that has been very easy to use. So when you go on the internet and register for your MedFlash ePHR, web portal, it opens up and allows an average person to build a health and lifestyle portal in under thirty minutes. We looked at a lot of other products that have been there for a while and what they seem to forget is that with consumer buying, they do not want a full-blown or comprehensive electronic medical record. What they want is something that is easy for them to understand and use and that is what MedFlash is all about.”
What type of information would this hold?
CEOCFO: So MedFlash is a lot more than just your medical records!
Mr. Schuman: “Oh absolutely! They can store their medical records, they can enter in information that is relevant to their electronic medical record, they can enter in information that is relative to their lifestyle records. We give them versatility and flexibility but it is also important to understand that we make it a very easy thing to do all of this. They can make it easier or as comprehensive as they choose and that is what is important about MedFlash.”
CEOCFO: Who is using your product now and what is your distribution, sales and marketing strategy?
Mr. Schuman: “We have established ourselves and plan to continue to be a market leader. It is our goal to have at least a million subscribers by the end of 2011. The way we are going to do this is through a wide range of distribution channels. Some of the areas that we want and have already started selling are selected affinity groups, drug stores, and retail locations. We are also pursuing mail-order sales now, and non-profits, as you can use MedFlash as a fundraising tool. We have also started contacting benefit risk mitigation groups, hospital systems and even physicians. What makes us more exciting is that all these groups can make MedFlash products available for their patients, their customers, their employees, and friends and family. There is no limit to what we can do with this product. Especially since the current administration is pushing for the whole ideology of electronic medical records, so timing couldn’t be better.”
What is the cost involved for your members?
CEOCFO: Do you have some other services as well?
Mr. Schuman: “Yes we do. We are preparing to launch our synchronization tool MedSync™, which is a tool that will be one of the first synchronization tools for ePHR’s. It is important to understand that hospitals, doctors, labs, pharmacies and all the others right now are at a disconnect, so we plan to help consolidate that and of course allow people to connect through our MedSync tool, by the way which we will offer as a free software utility. That is what we are building, so for instance once we launch our MedSync Auto Sync software, you will be able to of course connect to your MedFlash, but at some point you will be able to connect to other ePHR’s like Google Health and Healthvault. You would also be able to connect to a hospital system and we will slowly allow other integrations to occur with leading EMR’s, so information can pass seamlessly through these channels. So as you can see, we are very excited about this technology.”
CEOCFO: What about the security feature, as people are always concerned about others getting access to their information?
Mr. Schuman: “We don’t get a lot of questions online security, as people understand more and more about the security of the internet. We have a very secure platform; we use all the current technology. We do not have any MedFlash software computers or servers hosted locally; they are hosted in a tier-3 facility. With regard to the online portal we have two levels of log-in, a username and password, so everything is protected and that is part of our infrastructure process.”
CEOCFO: What is the financial picture of the company?
Mr. Schuman: “We are just coming out of early-stage, so we are raising capital now to secure the next phase of growth for the company. We plan to use some of proceeds and take the company to the next level with regards to updating our status to “fully reporting, which will include completing financial audits and filing the necessary SEC documents and moving to the bulletin boards. And lastly we will add more exciting sales and marketing programs to increase consumer awareness about our ePHR and MedFlash. So we are excited about that right now and are in discussion with potential investors as we prepare to take the company to the next stage.”
Developing a product is one thing, getting it in-use is another, what in
your background would let people know you are the right person to lead this
CEOCFO: What do you see as some potential challenges ahead and how are you ready?
Mr. Schuman: “The biggest challenge that I see is the way the current economy is and how we are working through this recession by keeping our operating burn very low. As you know, it is a difficult time to secure capital. We have been very conservative about our operating processes, so we actually have done quite well with the proceeds that we have secured and will continue too. Other challenges will be to continually engage our members, and as I said earlier we have engaged some exciting strategic partners to help us with and believe that with their help and MedFLash we will continue to grow.”
CEOCFO: In closing, what should potential investors be looking for in the next couple of years, and why should they be looking to invest in Connectyx?
“Potential investors now should look at what we have done so far. They
should visit our website, listen to our national teleconference, they should
listen to what you and I were talking about today. They should take a look
at the projections that we have and look at the current financials and the
growth that we are continuing to forecast and achieve. We will continually
build revenue and value for our shareholders. We could not be in a better
place as this is a new growth market. It is going to succeed, because there
is no doubt about it, everybody needs to understand that electronic health
records are here to stay. What we have done is created a personal electronic
health record that will allow you and I, the average consumer to control,
edit and manage our own information which is key. It even at some point
could help save your life by having that information accessible. So these
are all important benefits and last, we are in the right place at the right
time as we all know our healthcare system in going to change.”
“Connectyx Technologies is a healthcare technologies company and our vision was to create healthcare technology software that would be advantageous to the consumers. Our current product and lead product is called MedFlash, it is an electronic Personal Health Record that holds personal information, medical and lifestyle history also offering additional accessibility through a secure web portal. Our website is www.med-flash.com. With that, we include a 24-hour hotline, and we give them a flash drive to store personal information. The exciting part over the last two years is we have moved the product from concept to prototype. We are now in production, we can build manufacturing and we are actually now in distribution.” - Ronn Schuman
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