ettain group (Private) |
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October 8, 2012 Issue |
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The Most Powerful Name In Corporate News and Information |
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Staffing and Consulting Company ettain group, Inc. is Delivering Talent Primarily in the Areas of Information Technology and Project Leadership to their Financial Services, Retail and Healthcare Customers |
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Interview
with: Jeff Harris, CEO ettain group, Inc., headquartered in Charlotte, North Carolina, is a privately-held, award-winning staffing and consulting company that delivers top talent and solutions to accelerate client success. |
Business
Services Charlotte, NC 28203 704-525-5499 |
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Interview conducted by: Lynn Fosse, Senior Editor, CEOCFO Magazine, Published – October 8, 2012
Mr. Harris: Ettain Group is a staffing and consulting company. We deliver talent primarily in the areas of information technology and project leadership types of resources.
CEOCFO: How do you attract people and make sure they are up to the task?
Mr.
Harris: We
have to attract great talent for our internal organization, and we have to
attract the external candidate talent that will be directly working as
contract employees for our clients. The exceptional caliber of both are
significant differentiators. Internally, we have a very diligent selection
process and profile of who would be up to the task and be successful working
for us and in our culture. We identify people who share our company values,
and display a strong customer service, commitment to quality, and teamwork,
mentality. They are attracted to our culture, the caliber of their peers,
our committed to continual training, and our career track. We also have a
very disciplined methodology and process for how we identify and qualify the
candidates that we send to our clients to ensure they’re up to the task.
These candidates are attracted to us because of the quality of our clients,
the quality of our internal staff, and the service and attention we provide
while they are on a project for us. CEOCFO: What are some of the intangibles that you look for when interviewing a potential candidate? Mr. Harris: In today’s world, those soft skills and those intangibles are becoming more and more important because business and technology are so much more aligned together than they used to be even ten years ago. Especially in those areas of project management, business analysis, and business intelligence. Our candidates need to understand how to manage and insure all of the technology aspects of a project are delivered. But it is also critical that they can have a conversation with a business person to understand what the business is trying to achieve.
CEOCFO:
How do you decide if a person is right for a position, is it gut feeling? CEOCFO: Do you find that previous employers willingly give you the insight you need?
Mr.
Harris:
Yes and No. It’s less about willingness. It’s more about us helping them
understand the kind of feedback we need. It’s important that we clearly
describe the culture, the skills and the type of project for which the
candidate is being considered and get their feedback on how relevant their
previous assignment was. I just read a statistic last year that 50% of what
is on a resume is not completely accurate. So gaining insight from a
previous employer to validate technical skills and role is important. But
when someone voluntarily or involuntary leaves an assignment early, it’s
usually a personality or a cultural issue more than technical proficiency.
Most previous employers can provide that insight, but they aren’t
necessarily considering all those variables that also tie into determining
the likelihood of success on the next assignment. CEOCFO: You do staffing and consulting. What are you doing in the consulting area and how big a part of the business is that for you today? Mr. Harris: When you think about our organization, what shows up on our website is that we do staffing and consulting. But we really simply deliver talent to our clients in a way that makes the most sense for how they need it. That may be an individual staff augmentation contractor, deploying a whole project team of resources or providing a critical subject matter expert. From a P and L perspective, roughly 85% of our business is delivering staff augmentation talent to supplement our client’s needs. The other 15% is consulting where we are deploying an entire project team or solution under a scope of work. There is often a grey area there in terms of what we are really doing because a great deal of what our customer is calling staff augmentation resources are very senior level or are leading critical projects. I would guess that nearly half of our resources are doing work equivalent to those from the Big 4. We don’t ask whether our clients want staffing or consulting. We’re understanding how we can deliver the best talent, in the most efficient and cost effective manner to accelerate their success.
CEOCFO: Do most of your clients understand that difference or do they just know you give them the service they need? Mr. Harris: I think that our end client, meaning the technology customer, understands that very well. The people that are in contracts and supply chain or procurement, tend to put us into either a staff augmentation or consulting bucket, but we’ve seen that improving. We look at it as just a talent solution overall, but budgets are often set up to differentiate the two. So we often find ourselves having to package our solution in one of those buckets There is no reason why we cannot go in and say we will manage a project, but we are going to staff aug80% of the resources with contractors for it because it is going to provide you better talent at a reduced cost.
CEOCFO: What is your geographic reach today and do you see it expanding? Mr. Harris: We have nine offices in the southeast, including Dallas, Texas. We see it expanding especially in the mid-size markets in close proximity to our existing markets, or where a client needs us. Currently, we have contractors or consultants working in 19 US states where we have a customer that has a big enough demand there. We also have to stick to our company vision of creating opportunity for others. If we have a person internal to our staff who is really showing exceptional leadership skills and they have an interest in opening up a new market or a new service offering for us, we will give them that opportunity to do that. Our RPO services, and our Winston-Salem and Nashville offices started that way, and they are some of our best performing segments.
CEOCFO: How do you keep up with all the newer technologies when things change every day?
Mr.
Harris:
Ironically, we are not as much of a technology company as we are a talent
delivery company, so our methodology and our process is about finding great
people and building pipelines of talent that our clients need. We can build
a very effective pipeline of talent for a new technology within thirty
days... But we absolutely pay attention to what our clients are telling us.
They are our best source for what’s coming. And we spend a tremendous
amount of time with our industry analysts, and attending regular seminars to
insure we know what the latest trends are and will be. We incorporate all
this information into our annual planning cycle. CEOCFO: How do you reach potential customers?
Mr.
Harris: We
reach most of our clients through traditional on-the-street business
development and direct relationship building. But our consultants and
contractors may finish a project and go work somewhere else, and refer us to
a new client as well. In terms of reaching the candidates and contractors, I
can’t begin to describe the variety of ways we connect with them. We do a
lot using technology tools and good old fashion phone work to reach them And
our referral network and program is exceptional. We also leverage social
media networking groups, and online locations where potential candidates are
thought leaders, and we brand ourselves in those areas to reach them. CEOCFO: Your site shows that giving back is important at ettain group; where do you focus your efforts? Mr. Harris: We have a behavior framework and company values that everybody lives by called APART, which stands for Attitude, Performance, Accountability, Respect and Teamwork. And our vision is that we earn respect and opportunity for ourselves by creating opportunities for other people. Internally that translates to talk about sacrifice, thinking of other people, and working together as a team as a recipe for success at ettain group. Our philanthropic efforts support that. We could not be that organization internally if it did not flow out to the community. We have put a lot of effort around the Autism Speaks Arts Council, YMCA, and various cancer charities. One of our partners, Rob Eubank passed away last year at the age of 42 after a very courageous battle with cancer. That has been a big motivator for us, which drives much of our philanthropic efforts supporting cancer research. If you’re in Charlotte on March 13th, 2013, join us for our annual charity Texas Holdem fundraiser, “All-In-For-Cancer”. It’s an amazing event and a time for us to reflect on how lucky we are.
CEOCFO: How is business these days? Mr. Harris: Business is fantastic! We do a lot in the financial services, retail, and healthcare spaces. Healthcare in particular is booming and we are seeing a tremendous amount of success there. All areas of our business are doing very well. Many people talk about unemployment these days. Within technology, in my opinion there is a negative unemployment. We cannot find the people that meet the demand. There are many candidates out there but actually finding the ones that match to the positions that we actually have is the challenge. I know from spending a lot of time with our peers, they are all feeling the same thing.
CEOCFO: Why should investors and people in the business and investment pay attention to ettain group today?
Mr.
Harris: We
work with about 130 clients today. And at every major client that we have
brought on in the last 5 years, we have become one of their top partners.
From a new client perspective, we are very careful about who we commit to
work with because our expectation is that we are going to build a long-term
relationship. So, if I’m an executive, I would be looking at us as a top
partner of choice to bring them the best talent in the industry. From an
investor standpoint, I’d be looking at us as a potential platform for
growth. We don’t have a strategy to sell the company anytime soon. But we
would consider some small acquisitions to accelerate our growth. Certainly
investors ought to be looking at our industry however. Right now roughly 5%
of every technology worker is a contingent worker or contractor. Nobody has
a crystal ball but I would expect that companies are going to utilize more
contingent and contract resources as a percentage of their total workforce
moving forward. I see the potential for it even achieving levels of 10-25%.
There is a tremendous upside for our industry and any companies within it.
We’re already seeing it at our clients, and you can see that optimism
showing up in the value multiples in our space right now. |
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Business is fantastic! We do a lot in the financial services, retail, and healthcare spaces. Healthcare in particular is booming and we are seeing a tremendous amount of success there. All areas of our business are doing very well. Many people talk about unemployment these days. Within technology, in my opinion there is a negative unemployment. We cannot find the people that meet the demand. There are many candidates out there but actually finding the ones that match to the positions that we actually have is the challenge. I know from spending a lot of time with our peers, they are all feeling the same thing. - Jeff Harris |
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