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LiquidVPN Inc. |
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March 21, 2016 Issue |
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The Most Powerful Name In Corporate News and Information |
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Providing an Anonymous Gateway to the Internet with VPN Services |
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CEO
LiquidVPN Inc.
Interview conducted by: Lynn Fosse, Senior Editor, CEOCFO Magazine, Published – March 21, 2016
CEOCFO: Mr. Cox, what is the idea behind LiquidVPN? Mr. Cox: LiquidVPN is, at the heart of it, an internet privacy and security company. We provide users with an anonymous gateway to the internet. If you have been familiar with any of the current events, privacy is a big concern nowadays. We try to give users a buffer between their ISP or whoever might be trying to collect their data and our servers. We encrypt everything so that when the user connects, instead of connecting with open air on maybe an untested or unknown network, we encrypt everything so that no one can pull that data off and if they do pull that data off they are not going to know what it is.
CEOCFO: Are you typically working with companies or with individuals? Who are your customers? Mr. Cox: For the most part, we deal with consumers, but we also deal with many small businesses; companies that do not want to set up their VPN infrastructure. For instance companies with traveling employees and mobile workforces come to us because we can offer them the online security they want at a fraction of the cost for them to set it up.
CEOCFO: How would your service compare with doing private browsing? Mr. Cox: Basically, that will clear cookies that might be present in your browser, and that is it. Now, we recommend that you use private browsing because it does help. We recommend using it on top of LiquidVPN. LiquidVPN changes your physical location. When you go to a website in privacy mode, they still know where you are coming from and what ISP you are using. They can still figure out lots of valuable information about you. Now, when you connect to LiquidVPN 3rd parties can no longer get accurate information. If you are using LiquidVPN and a private browser they no longer have any of the tracking cookies that could be used to find you with and then when they look up the IP it is just going to lead back to some data center somewhere that we own. There could be one hundred people on that same IP, so they do not know who it is.
CEOCFO: Is there protection from security breaches or more protection from people identifying what you are doing on the internet or both? Mr. Cox: The traditional model for a VPN is more privacy oriented, but we have built our custom client with a security first implementation. It comes with a firewall that is completely configured to connect the VPN so that it does block the end user’s device from known and likely unknown vulnerabilities.
CEOCFO: Are most consumers aware that a solution exists? Are they aware that they should be using such a solution? Mr. Cox: That is a good question. I would say that they are starting to. If you would have asked me that maybe a year ago; probably not. However, there has been so much media coverage post-Snowden that privacy is on the minds of many consumers.
CEOCFO: How does it work? How seamless is it for a customer? Mr. Cox: You can use it on just about any device, from smart TVs and routers to laptops and smartphones. Therefore, it depends on how much the user wants to get involved. If he just wants to download our client, enter his username and password, and connect he can do that. It takes two minutes. If they want to go down deeper; networking is a very, very broad subject. They can do many different things there are lots of customization options built into the client.
CEOCFO: Would you give us one or two examples? Mr. Cox: Some people want to stream traffic through the VPN, but then they want other traffic through their home internet. Therefore, they can set up custom routes. They can also set up customer DNS servers if they want to use a different DNS or if they want to use their DNS server. If they want to allow local traffic, for instance, then they could easily set that up. It is mostly modifying how communications back and forth happen. Whenever they want to communicate with a network or IP that is not allowed through Liquid Lock, there is a little GUI screen that they can just plug that stuff in and then it works.
CEOCFO: Would an online security solution for a bank be able to tell that it is really you trying to access your account? Mr. Cox: Many banks and e-commerce sites use third party tools that can look up the public IP. For instance, let's use fraud, because fraud is an enormous problem, especially in my industry. If they are trying to access their bank and they are using LiquidVPN, the bank will see that the IP is coming from a data center. They may choose to let you pass or make you perform an extra step. It just depends on the reputation of the IP you are currently using. Let’s say a couple of hours before you tried to access your bank account another user attempted to commit fraud from that same IP. Your bank can see this record and decide not to allow you access. We keep this type of stuff to a minimum. We prevent as much of it as possible. However, criminals are smart. They know what to do, so sometimes this situation does happen. With banks, I have never had a problem logging in my bank with our IP’s; it happens more often when you are trying to buy something, and you are physically trying to put in credit card information. The best way to circumvent that is to use our Public IP topology where each user gets their own public IP.
CEOCFO: Your site has many languages. What do you find are the geographical differences in usage, interest and necessity? Mr. Cox: Surprisingly, or maybe not surprisingly; I guess it depends on how you look at it, Europe is much more in tuned with internet privacy related topics. They tend to have a higher usage rate than American and Canadian users in general. It probably stems from them having so many smaller countries clustered together. It is so easy to go to a new country; they have grown up with wanting more privacy. Here in America, they do not think about it that way. They do not think about Ohio as another country. There are many nuances, but I would say that Europe is far, far ahead of us when it comes to personal privacy matters.
CEOCFO: Are there many companies offering similar services? What is the state of the industry? Mr. Cox: I would say that they are starting to come up more frequently. Many of them are reselling another network. I think the way that we do things building in security tools alongside the privacy tools are unique in the market. We have some features that no one else has. For example, we have IP Modulation where you can load a website and maybe every photo that loads on the site, or every piece of Javascript, every call to Google will look like it is coming from a different IP address. Therefore, on one web page, site admins would have no idea where the traffic is from. We had developed that a couple of years ago and that has been very popular with our users. As far as I know there is no one else that can do that because we have our network set up different. It is more like a hybrid enterprise network because that is my background.
CEOCFO: How do you reach potential clients? How do people find out about you? Mr. Cox: That is always the question. Right now it is mostly word of mouth. There is no advertising we believe in just offering something solid to our users, and then they tell their friends, and it has been growing from there.
CEOCFO: Do you see that strategy changing? Do you anticipate reaching out more? Mr. Cox: Yes. We are looking at methods to reach out while still protecting the privacy of our users on our website. We do not do much tracking on our site. It is hard to deploy a different kind of marketing strategy where you need analytics to know how it is performing. As of right now, it is just something that we are not willing to compromise on. I think we are going to be reaching out more, trying to get people in the field, maybe, to give us a try. However, with traditional marketing; probably not.
CEOCFO: Do most people know if they wanted to maybe be a bit more secure to do a net search for VPN? Mr. Cox: Yes. With the way the consumer market is now, the people before the age of computers are getting older, and their sons and daughters are now the ones in front of their devices looking for this stuff, and they are much more tech savvy than even my generation. I think that the more we have our political leaders discussing privacy, the better because I think people are going to want to research it more and as soon as you type in Internet privacy I guarantee that on the first page you are going to see links teaching users about VPN services.
CEOCFO: Do you foresee a time when various internet services would include an offering to supplement through a private network? Mr. Cox: Probably not in the USA. They have experimented with it a little bit in Australia and a couple of the Middle Eastern countries, but I do not see that happening here. The current trend is an antivirus or security suite offering a private VPN as an addon. They have realized that there is a big potential to generate recurring revenue for VPN services, so they are trying to bust into the market.
CEOCFO: Why is LiquidVPN and VPNs in general becoming a necessity? Why choose LiquidVPN? Mr. Cox: I think everyone had this notion that when he or she was on the internet what he or she did was not known to anyone that cared to look. As people started realizing that that is not the case they look for something that can protect them. Right now the thing they find is VPN services. It is the easiest thing they can implement to enhance the level of privacy when they are online. I think people should give LiquidVPN a try because we are transparent with our policies no matter how much heat we take because of it, and because we continue to innovate. Transparency and innovation are the reasons I started LiquidVPN. I use it every day. My family uses it every day. I would not allow to them use it and I would not use it if I did not truly believe in the service. When people signup with LiquidVPN they entrust us with their privacy, we sincerely value that trust. |
“I think people should give LiquidVPN a try because we are transparent with our policies no matter how much heat we take because of it, and because we continue to innovate.” - David Cox
LiquidVPN Inc.
Contact: 307-316-5413
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David
Cox