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April 27, 2015 Issue

The Most Powerful Name In Corporate News and Information

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Integrated Financial Services Analytics Provider for Banks and Credit Unions in the US and Canada

 

 

Naseer Nasim

President and CEO

 

DMA Corporation

www.DMAcorporation.com

 

Contact:

Naseer Nasim

(503) 597- 0088

naseer.nasim@DMACorporation.com

 

 

Interview conducted by:

Lynn Fosse, Senior Editor, CEOCFO Magazine, Published – April 27, 2015

 

CEOCFO: Mr. Nasim, would you tell us what attracted you to DMA?

Mr. Nasim: The trends in the market now are mobility and big data. After spending 25 years in the financial industry, I want to make a significant impact that will help our clients leverage these market trends. I want to create a means for executives to make sound decisions in an industry under threat. The threat is greater than survival, it is about relevancy; the threat is from changing demographics coupled with disruptive technology driven competitors coming into the market like non-traditional banks and financial service providers that are competing for the same customer base that traditional banks and credit unions now serve. Traditional financial institutions need to transform their business model to effectively compete and win in today’s market. This means turning data into actionable insights and having access to those insights at the right time through every channel. That is what DMA wants to provide to the institutions we serve.

 

CEOCFO: What have you created that allows you to provide an offering better, easier and more comprehensively?

Mr. Nasim: By leveraging artificial intelligence, propensity modeling, and leading edge database integration technologies, DMA has created a macro level view of our clients’ customer information that goes beyond the traditional analytics found in the industry. It gives us the ability to combine data from systems of records, systems of engagement, and third-party data to create a 360 degree view of each account, customer, and relationship. This gives our clients actionable insights to effectively treat and add value to each individual essentially creating a segment of one and view customers as individuals rather than just a series of accounts. It changes the dynamic to building valuable, sustainable customer relationship that surpasses the traditional, transactional model.

 

CEOCFO: Are your new customers surprised when they see what you are able to put together?

Mr. Nasim: Our clients experience an “Aha” moment when they look at their data the way we provide it to them. Though they had most of the data for a long time, they now have the ability to combine databases to get an in-depth micro view of each relationship, product and service. This gives our clients a new perspective on how they can create an effective strategy for growth. It enables them to be intentional about what part of the business they want to grow, where they need to pay attention, how to minimize risk, how to improve profitability, and where to find targeted opportunities. This is done in a very tangible way rather than making certain broad brush assumptions that our industry traditionally experienced in the past.

 

CEOCFO: Are you going beyond the raw data and providing them with suggestions and strategies?

Mr. Nasim: Yes, we gather as much data as our clients can make available to us and collaborate with them to see what additional third-party data they might need. We include client advisory services as part of each engagement and customized the data to fit our client unique business environment and needs. Our standard solution includes key reports, views, and dashboards that our clients can view, modify, and access at anytime.

 

CEOCFO: Would you give us an example?

Mr. Nasim: Branch profitability is a good example. Every institution has a unique view of their branch profitability. There has been a tremendous amount of change in the branch structure and operations. Traditionally, you had some teller systems, new account systems, loan offers, advisors and alike which operated in branches. You looked at all of products and services that you offered and compare branch one performance against branch two and three. Then you made a decision about which branch sold more products, served more customers, generated more loans, and was more profitable. That was a traditional way of looking at it. Now, the branch model is changing. Branches are becoming smaller in size and they are strategically positioned to serve specific function unique to the location, demographics they serve, and operations environment. Furthermore, due to self-service technologies, branches are transforming from transaction focused to sales and consultant focused. Now we are able to measure a branch performance based on their own merit to determine if they are serving their unique purpose. That is why it is important for us to know the uniqueness of each environment and branch in the strategy. Now, we can provide the feedback across a multitude of segmentations.

 

CEOCFO: Many of the credit unions tend to be smaller and more local organizations and sometimes a little afraid of technology. How do you ensure the ease of use to gain acceptance?

Mr. Nasim: The great thing about technology is that it levels the playing field for all. Today, leading-edge solutions are available to any size of organization through public or private cloud, in-house, ASP, co-location, and SaaS deliver models. DMA’s solutions are offered through a secure, private cloud in a SaaS environment. We work collaboratively with our clients to find the most effective and efficient way to set up their organizations, train their staff, provide them with analysts to help our clients throughout our relationship. Our mix of leading-edge technology, scalability, SaaS, private cloud, and advisory services make our solution ideal for any size organization.

 

CEOCFO: What is the competitive landscape?

Mr. Nasim: There are a number of solutions in the market, each having a certain depth of expertise and area of focus. Some are focused around CRMs and MCIF, while others are focused around Data Warehousing. Still others hone in on more comparative and market analysis or visualization of a single source database. Few organizations exist at this point in our competitive landscape that integrate multiple databases, generate a 360 degree view of accounts and relationships and goes to that depth as DMA. This puts us in a unique competitive position.

 

CEOCFO: Regarding security, are many of the organizations concerned about the security of their data and how do you reassure them?

Mr. Nasim: Data security and integrity are something that we take very seriously. We maintain strict policies and procedures to protect the physical environment, the data, and the network. As a technology service provider, we are subject to regulatory compliance standards and third-party audits known as SSAE-16 SOCII. But we do more than just comply with SSAE-16, we live and breathe it every day.

 

CEOCFO: You have come in to help accelerate growth, diversify products and expand your market. What can you tell us about your plans for the next year or so?

Mr. Nasim: The vision I have for our company is to be the innovation leader in the markets which we serve. Our plan is to find the right mix of products, services, and solutions that drives our customers’ success and profitability thought innovation, organic growth in the market which is in extreme need of this type of technology, and growth through acquisition.

 

CEOCFO: Why is DMA noteworthy?

Mr. Nasim: DMA is primed to help the financial industry leverage the impending data explosion and shift from collecting to connecting data to reveal valuable new insights. This is a transformative time where leading financial institutions view analytics as a strategic tool to shape their market and financial performance. At DMA, we enable our clients to harness the power of analytics and Smart Data to effectively transform their business, grow profits, reduce risk, and create new sources of revenue and above all remain relevant.



 

“After spending 25 years in the financial industry, I want to make a significant impact that will help my clients leverage these market trends. I want to create a means for executives to make sound decisions in an industry under threat”- Naseer Nasim


 

DMA Corporation

www.DMAcorporation.com

 

Contact:

Naseer Nasim

(503) 597- 0088

naseer.nasim@DMACorporation.com



 


 

 



 

 


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